Brand Tone

Confident, Stylish, Caring, Friendly, and Approachable

Brand Values

• •Convenience & Practicality
• •Quality & Durability
• •Style & Personal Expression
• •Protection (Sun & Rain)
• •Social Responsibility & Giving Back
• •Customer Satisfaction

Best Practices

• •Maintain a consistent tone across all platforms, reflecting the brand's core values.
• •Highlight the unique selling points of Ombrello umbrellas: compact size, durability, and UV protection.
• •Emphasize the social mission and partnership with StreetSmart Australia in marketing materials.
• •Use customer testimonials to build trust and showcase the positive experiences of other buyers.
• •Address customer pain points (e.g., bulky umbrellas) directly and offer Ombrello as the ideal solution.

Social Perception

Perceived as a brand that offers high-quality, stylish, and convenient umbrellas, with a strong commitment to social responsibility and customer satisfaction. Trusted for product quality, design, and excellent customer service.

Copy Examples

• •"Small As Your Phone But Big On Convenience. The Last Umbrellas You'll Ever Need."
• •"Ten Beautiful Colours To Choose From. Find the perfect Ombrello to match your style."
• •"ONE PURCHASED = ONE SUPPORTED. Join the Ombrello family and help us tackle homelessness."
• •"Fed Up With Bulky Umbrellas? Experience the compact and convenient design of Ombrello."
• •"Fantastic quality and design, lightning fast delivery!" - A happy Ombrello customer.