Brand Tone

Eclectic & Quirky, Creative & Artistic, Curated & Unique, Playful & Witty, Inviting & Passionate

Brand Values

• •Creativity
• •Originality & Uniqueness
• •Curation
• •Community Engagement
• •Discovery & Storytelling

Best Practices

• •Embrace the "Odd": Consistently use language that reflects quirkiness, uniqueness, and a departure from the mainstream. Words like "eclectic," "offbeat," "curated," "unique," "treasure," and "discovery" should be staples.
• •Tell a Story (Even a Short One): Highlight the origin, the designer, or the unique aspect of a product. This reinforces the value of curation and discovery. Connect with the passion behind the items.
• •Inject Playful Wit: Don't be afraid to use humor and clever wordplay, as seen in their past "Goldfish" interview. This makes the brand more memorable and approachable.
• •Be Visually Consistent: Ensure that the visual content (photography style, graphics) on social media and the website matches the eclectic, artistic, and curated verbal tone.
• •Engage with a Passionate Voice: When interacting with customers (online or in-store), maintain the warm, inviting, and knowledgeable tone that has been positively noted. Share enthusiasm for the products and the creativity they represent.

Social Perception

Hub for Unique Finds, Cultural & Creative Spot, Positive Shopping Experience, Supportive of Designers

Copy Examples

• •Headline: Bored of the Ordinary? Dive into The Odd Fish. Body: Your treasure hunt for the wonderfully weird and creatively curated ends here. Discover unique pieces that tell a story. #BeirutConceptStore #OddFinds
• •Headline: Creativity Has a Home. It's Odd. Body: From Beirut's heart, The Odd Fish brings you a handpicked collection of art, fashion, and curiosities that dare to be different. Come explore the unexpected. #SupportIndieDesign #UniqueGifts
• •Headline: Don't Just Decorate. Curate Your Weird. Body: Your space is a story. Find the unforgettable characters at The Odd Fish – where every item has a past and your future interior a lot more personality. #EclecticHome #BeirutShopping
• •Headline: The Odd Fish: Where 'Lost' is a Good Thing. Body: Get lost in our collection of offbeat treasures and find exactly what you weren't looking for (but absolutely need). Fresh hauls from global and local talents now in store! #DiscoverOdd #CreativeBeirut
• •Headline: For the Creatively Inclined & Curiously Minded. Body: The Odd Fish isn't just a store, it's a celebration of the unique. Find apparel, art, and objects that spark joy and conversation. What oddity will you uncover today? #ConceptStore #BeirutVibes