Brand Tone

Artistic & Expressive, Confident & Bold, Inclusive, Modern & Fresh, Playful Sophistication, Passionate

Brand Values

• •Originality & Creativity
• •Inclusivity
• •Self-Expression & Individuality
• •Quality & Craftsmanship
• •Joy & Vibrancy
• •Greek Heritage

Best Practices

• •Embrace Vivid & Evocative Language
• •Consistently Highlight Core Values
• •Speak to Individuality and Self-Expression
• •Maintain an Energetic and Passionate Voice
• •Be Authentically Greek (Subtly or Overtly)

Social Perception

Visually Appealing & Unique, Artistic & Fashion-Forward, Emerging Greek Label, Inclusive Stance Appreciated, Limited Mainstream Visibility (Currently)

Copy Examples

• •Unleash your inner canvas. Our latest handmade print is here – a symphony of color designed to move with you. Gender-inclusive, because style knows no boundaries. Dare to be the masterpiece? #TheNormGR #OriginalPrints #GenderInclusiveFashion #WearableArt #GreekDesign
• •Tired of the same? The Norm is rewriting the rules of style from the heart of Greece. Discover gender-inclusive clothing featuring 100% original, handmade prints that speak to your soul. Shop the new collection and wear your vibrancy. #TheNorm #GreekFashion #HandmadePrints #BeYourself
• •Meet your new power piece. The 'Adrenaline' Dress isn't just worn, it's experienced. Crafted from flowing 100% Viscose and blooming with our exclusive handmade print, this gender-inclusive design is an invitation to express every shade of you. From sunrise statements to midnight moments, make it uniquely yours. Designed in Greece, for your inner self.
• •At The Norm, we believe clothing is a conversation with yourself. Founded in Greece by Daphne Deligianni, our passion is textile design and the power of color. Each original print is handmade, each piece gender-inclusive – a celebration of individuality. This is fashion designed to make your inner self shine.
• •That feeling when your outfit matches your vibe. ✨ Intense prints, joyful colors, and gender-inclusive designs for every you. This is The Norm. #AdrenalineDressing #TheNormGR #JoyfulFashion #HandmadeOriginals #GreekDesigners