Brand Tone

Nurturing, Educational, Passionate, Accessible, Trustworthy, and Child-Centered

Brand Values

• •Accessibility & Inclusivity
• •Child Development & Independence
• •Quality & Safety
• •Education & Learning at Home
• •Passion for Montessori
• •Bilingualism
• •Creativity & Individuality

Best Practices

• •Consistently reiterate the mission of making Montessori education available to all children, regardless of background or social status.
• •Highlight the eco-conscious and safety aspects in a tangible way.
• •Use a reassuring and encouraging tone, positioning the brand as a helpful partner in their child's developmental journey.
• •Champion Inclusivity and Accessibility.
• •Maintain an educational and informative approach by clearly explaining Montessori principles and the benefits of the products.

Social Perception

A trusted and accessible resource for high-quality Montessori education, fostering a community of engaged parents and confident, independent children.

Copy Examples

• •Explore our bilingual boxes for ages 6 months to 5 years.
• •We believe the incredible benefits of Montessori education should be within everyone's reach.
• •As a mom and Montessori educator, I created The Montessori Box to share the transformative power of this learning approach with families like yours.
• •Hand-selected by AMI certified educators, each activity promotes concentration, problem-solving, and a love for learning.
• •The "About Montessori" section on the website is a good example.