Brand Tone

Enthusiastic, Playful, Heartfelt, Sentimental, Approachable, Friendly, Creative, Artistic, and Customer-centric

Brand Values

• •Love for Pets
• •Personalization & Uniqueness
• •Quality Craftsmanship
• •Customer Happiness
• •Joy & Fun
• •Accessibility of Art

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., enthusiastic, heartfelt, playful), along with "do's and don'ts" for language, specific words to use or avoid, and examples of on-brand copy. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand who you're talking to – pet lovers who see their pets as family. Use language and references that resonate with their passion, humor, and emotional connection to their animals.
• •Prioritize "Pet-Specific" Language (Playfully): Incorporate pet-related puns and affectionate terms naturally and where appropriate (e.g., "pawsome," "fur-ever," "top dog," "purrfect"). However, avoid overdoing it to the point where it feels forced or unprofessional. The current balance on the site is good.
• •Focus on Emotion and Storytelling: Highlight the "why" behind the product – the joy, love, and memories associated with pets. Frame the portraits not just as products, but as ways to celebrate and cherish these bonds. Use customer stories (with permission) to illustrate this.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, customer service interactions, and even product packaging (if applicable) is harmonious. Regular audits of content across platforms can help maintain this consistency.

Social Perception

Positive, Appreciative of Quality, Good Customer Service, Gift-Worthy, Fun & Engaging

Copy Examples

• •Bow down to Sir Fluffington! 👑🐾 Isn't he majestic? We LOVED transforming this handsome boy into the regal royal he truly is. Want to see your fur baby on the throne? Tap the link in bio to get your own unique masterpiece! #TheMaskedFrenchie #RoyalPet #PetPortrait #DogArt #CustomArtwork #PetLove
• •Your Pet. Your Hero. Their Portrait. ✨ Turn your beloved companion into a stunning work of art! Our artists lovingly craft unique portraits that capture their soul. Get started today and cherish the memory forever!
• •🐾 Psst! New Styles to Make Your Pet a Superstar! 🤩
• •Unleash the fun! 🤪 Our 'Cartoon My Pet' portraits are bursting with personality, just like your four-legged friend! Our talented artists will capture their adorable quirks and playful spirit in a vibrant, animated style that's guaranteed to make you grin. Perfect for brightening up any room or as a pawsitively awesome gift! Just upload your photo, and let the cartoon magic begin!
• •Woof! (Or Meow!) Did You Forget Something Pawsome? 🎨 Your unique pet portrait is still waiting to be created! Don't let that adorable face miss out on becoming a masterpiece. Click here to complete your order and let our artists work their magic. We can't wait to see your pet's transformation! If you have any questions, our friendly pack is here to help!