Brand Tone

Aspirational & Glamorous, Friendly & Approachable, Helpful & Informative, Confident & Trustworthy

Brand Values

• •Quality
• •Customer Focus
• •Affordability & Value
• •Empowerment through Beauty
• •Australian Owned
• •Passion for Makeup

Best Practices

• •Embrace the Glamour, Keep it Relatable: While showcasing aspirational setups, use friendly and inclusive language that makes customers feel like they too can achieve that level of glamour. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Focus on Benefits, Not Just Features: Instead of just saying "dimmable LED lights," explain why that's great: "Achieve the perfect ambiance for day or night looks with our easily dimmable LEDs, ensuring your makeup is always on point."
• •Incorporate Customer-Centric Language: Use "you" and "your" frequently. Highlight how the products solve customer pain points (e.g., "Say goodbye to makeup mishaps caused by poor lighting").
• •Maintain a Positive and Empowering Voice: The copy should make customers feel good about themselves and their potential to create beautiful makeup looks. Phrases like "unleash your inner artist" or "step out feeling confident" work well.
• •Be Consistent Across All Channels: Ensure the tone used on the website, in emails, on social media, and in any advertisements is cohesive. This builds brand recognition and trust. Regularly review content to ensure it aligns with the established tone and values.

Social Perception

Positive Product Experience, Good Customer Service, Desirable Products, Trustworthy Retailer, Community Connection (Local)

Copy Examples

• •Headline: Illuminate Your Beauty. Discover Your Perfect Hollywood Glow. Body: Tired of bad lighting ruining your makeup? Our hand-picked collection of LED Makeup Mirrors brings professional studio glamour right to your vanity. Get flawless application, every single time. Shop now and see the difference!
• •Social Media Post (Instagram/Facebook): Image: A beautifully styled vanity with one of their mirrors. Caption: ✨ Glam room goals! ✨ Our stunning Hollywood mirrors aren't just a statement piece; they're your secret weapon for flawless makeup. Adjustable brightness and perfect lighting mean you’ll always step out feeling your most confident. Tap to shop your dream mirror! #TheMakeupMirrorAU #HollywoodMirror #BeautyRoomInspo #MakeupGoals #AustralianOwned
• •Email Subject Line: Ready for Your Close-Up? Perfect Lighting is Here! Body Snippet: Hey [Customer Name], ever wonder how MUA’s get that airbrushed look? Spoiler: it’s all about the lighting! At The Makeup Mirror, we’re obsessed with helping you achieve picture-perfect makeup with our range of LED vanity mirrors...
• •Product Description Snippet (for a specific mirror): Unleash your inner makeup artist with our Signature Hollywood Glam Mirror. Featuring 12 ultra-bright, dimmable LED bulbs that mimic natural daylight, you’ll never miss a detail. From perfectly blended foundation to the sharpest winged liner, create your masterpieces with clarity and confidence. Plus, it’s Australian owned – shine bright, beauties!
• •Promotional Banner: Free Shipping Aus-Wide! ✨ Get Your Dream Makeup Mirror Delivered Fast. Quality & Glamour, Guaranteed.