Brand Tone

authentic, personal, and appreciative

Brand Values

• •Artisanal Craftsmanship
• •Cultural Heritage
• •Economic Empowerment
• •Direct Connection

Best Practices

• •Lead with Authenticity: Always use a genuine and personal voice. Share stories about the artisans and the creation process to build a stronger connection with your audience.
• •Highlight the "Handmade" Aspect: Continuously emphasize the artisanal quality of the products. Use words like "handcrafted," "handwoven," "artisan-made," and "unique" to reinforce the value of the craftsmanship.
• •Celebrate Cultural Roots: Connect the products back to their cultural origins. Explain the meaning behind certain designs or materials where appropriate, educating customers and adding depth to the items.
• •Use High-Quality Visuals: Your images and videos should reflect the quality and beauty of the products. Show items in real-life settings to help customers envision them in their own homes and lives.
• •Maintain a Tone of Gratitude: In all communications, from ad copy to customer service responses, maintain an appreciative and respectful tone. Thanking customers for supporting artisans reinforces the brand's community-focused values.

Social Perception

Perceived very positively due to high-quality products, positive customer experience (fast shipping, overall satisfaction), authenticity, and trustworthiness.

Copy Examples

• •From our hands to your home. ✨ Each of our handwoven wall baskets tells a story of Rwandan artistry and tradition. Made with natural fibers by the talented women of the Kaluguriamba Women Group, these pieces bring authentic African craftsmanship right to your living space. #TheMaasaiShop #HandmadeHomeDecor #AfricanArt #SupportArtisans
• •Wear a piece of Kenya. Our handmade Maasai sandals are crafted with genuine leather and vibrant beads, embodying the spirit and beauty of African design. Step into a tradition of timeless style and quality. #MaasaiSandals #HandmadeJewelry #KenyanCraft
• •New Arrivals: Gifts That Give BackLooking for a gift with meaning? Our latest collection of handcrafted jewelry and decor does more than just beautify a space. It supports the artisans and weavers in Kenya and Rwanda who pour their skill and passion into every creation. Shop authentic, handmade gifts today.
• •Carved from the heart of Kenya. Our olive wood salad servers are more than just utensils; they are a piece of functional art. Each spoon is handcrafted, showcasing the unique patterns of the olive wood. A perfect, thoughtful gift for the chef in your life who appreciates natural beauty and skilled craftsmanship.
• •The Maasai Shop was born from a simple desire: to share the vibrant soul of African art with the world. Based in Nairobi, we partner directly with local weavers and artisans to bring you authentic, handmade pieces. Every purchase supports our mission and empowers the talented individuals behind each creation.