Brand Tone

Heartfelt & Empathetic, Personal & Approachable, Supportive & Purpose-Driven, Trustworthy & Assuring

Brand Values

• •Love for Pets
• •Family & Companionship
• •Personalization & Uniqueness
• •Quality & Craftsmanship
• •Giving Back & Community Support
• •Remembrance & Healing

Best Practices

• •Refer back to the founder's story and passion where appropriate.
• •Reinforce values by subtly weaving in brand values like quality, compassion, and community support in product descriptions, social media posts, and 'About Us' sections.
• •Be authentic and empathetic, especially when discussing sensitive topics like pet loss, ensuring the tone is genuinely understanding and supportive.
• •Highlight the customization aspect and emotional connection to products in all communications.
• •Encourage user-generated content by prompting customers to share photos and stories.

Social Perception

The brand is perceived as a small, woman-owned business with a genuine passion for pets, offering personalized, high-quality products and supporting animal shelters.

Copy Examples

• •Personalize it with their name and create a keepsake you'll cherish forever.
• •Together, we can make a difference.
• •Crafted with care to bring comfort and keep their memory alive.
• •From custom mugs to unique metal signs, give a gift as special as their furry friend.
• •Celebrate the moments that matter most with their pets.