Brand Tone

Inspiring & Optimistic, Conscious & Mindful, Friendly & Approachable, Passionate & Sincere, Calm & "Chill"

Brand Values

• •Sustainability & Environmental Responsibility
• •Connection with Nature
• •Conscious Consumption
• •Authenticity & Simplicity
• •Positive Living & Well-being
• •Community & Positive Influence ("Natural Contamination")
• •Ethical Production

Best Practices

• •Embrace the "Good Life, Good Feelings" Philosophy: Every piece of copy should, in some way, tie back to this core message of positivity, connection with nature, and appreciating simple joys. Use uplifting and inspiring language.
• •Weave in Sustainability Naturally: Don't just state facts about organic cotton; explain *why* it matters in the context of well-being and respect for the planet. Make sustainability an inherent part of the story, not a footnote.
• •Speak Like a Friend, Not a Corporation: Maintain an approachable, friendly, and sincere tone. Use direct address (e.g., "you," "we"), share insights from the founders, and foster a sense of community (e.g., "The Otters Club," "Hey Otter").
• •Use Evocative, Nature-Inspired Language: Incorporate words and phrases that evoke sensory experiences related to nature, calmness, and authenticity. Refer to Lake Como and the "natural contamination" concept where appropriate.
• •Be Mindful and Encouraging: Gently guide the audience towards conscious choices and a more mindful lifestyle without being preachy. Focus on the positive impact of small actions ("every little thing makes the difference").

Social Perception

Highly Positive, Eco-Conscious & Ethical Leader, Authentic & Trustworthy, More Than Just a Clothing Brand, Associated with Quality and Good Design

Copy Examples

• •Instagram Post (Image: Person wearing a Larius hoodie in a forest): Breathe in the wild. Feel the calm. Our organic cotton hoodie isn't just a layer; it's an invitation to reconnect with what truly matters. Simple moments, good feelings, sustainably made. 🦦 #TheLariusBrand #GoodLifeGoodFeelings #NaturalContamination #SustainableStyle
• •Website Product Description (for a T-shirt): Wear the change you wish to see. Crafted from 100% GOTS-certified organic cotton, this tee is a small step towards a healthier planet and a happier you. It’s more than a t-shirt; it’s a reminder that every little thing, and every good feeling, makes a difference. Join the Otters Club and let's make waves, consciously. #WearYourValues #ConsciousConsumption
• •Facebook Ad (Carousel showing different sustainable products): Tired of the noise? Find your quiet place with The Larius Brand. We believe in good feelings, inspired by nature and crafted with care for our planet. From super-soft organic tees to eco-friendly accessories, discover a style that feels good, inside and out. Shop our latest collection and embrace the #superchillLikeLarius vibe. #SustainableFashion #LakeComoInspired #EthicalLiving
• •Email Newsletter Snippet (Subject: A Little Note on Good Feelings 🍃): Hey Otter, In a world that’s always rushing, we invite you to pause. To notice the sunlight, the gentle breeze, the simple joy of a comfortable, consciously-made piece of clothing. At The Larius Brand, 'Good Life Is All About Good Feelings.' Discover how our latest sustainable arrivals can bring a little more of that goodness into your everyday. Stay chill, Alessandro & Mirko
• •LinkedIn Company Update: At The Larius Brand, our mission extends beyond apparel. We're dedicated to fostering a 'natural contamination' of positive change – encouraging a deeper connection with our planet and promoting conscious consumer choices. From our Lake Como roots to our global community, we're proving that business can be a force for good, one sustainably crafted piece and one shared good feeling at a time. #Sustainability #EthicalBusiness #BrandValues #ConsciousLeadership #TheOttersClub