Brand Tone

Aspirational yet Accessible, Confident, Appreciative & Customer-Centric, Informative & Transparent, Enthusiastic & Passionate

Brand Values

• •Affordability/Value for Money
• •Quality
• •Customer Satisfaction
• •Individuality/Self-Expression
• •Transparency

Best Practices

• •Always Balance Aspiration with Accessibility: Use language that evokes luxury, elegance, and richness, but consistently pair it with the message of smart affordability and value. Avoid sounding cheap, focus on being 'smart luxury.'
• •Maintain Confidence with Transparency: Continue to be bold in claims like 'premium quality' and 'long-lasting,' but always back it up by being transparent about the 'inspired by' nature of the products and what makes them high quality (e.g., oil concentration). This builds trust.
• •Foster Community and Tell Stories: Encourage user-generated content and share customer 'scent stories.' Use language that invites customers to see perfume as a part of their personal narrative and self-expression, aligning with 'every fragrance tells a story.'
• •Be Enthusiastic and Informative: Whether describing a scent or explaining the benefits, maintain an enthusiastic and passionate tone. Educate customers on fragrance notes, longevity, and how to choose a scent, positioning the brand as a knowledgeable friend in their fragrance journey.
• •Consistent Visual Storytelling: Ensure that the visuals used in marketing (especially on Instagram) align with the aspirational yet accessible tone. Images should be high-quality, aesthetically pleasing, and hint at a luxurious lifestyle that is still attainable.

Social Perception

Positive among Instagram followers, Growing Awareness, General Market Perception of Value Seekers, Potential Skepticism, Potential Confusion with other entities

Copy Examples

• •Headline: Unlock Your Signature Scent. Luxury Inspired, You Desired. Body: Why just dream of designer fragrances? At The Inspired Perfume, we craft premium, long-lasting perfumes inspired by the world's most iconic scents. Smell extraordinary, every day. CTA: Discover Your Inspiration.
• •Social Media Post (Image: Flat lay of perfume bottle with elegant props): Elegance shouldn't break the bank. Our inspired perfumes offer that touch of luxury you deserve, with a scent that lingers and captivates. ✨ #InspiredPerfumesIndia #LuxuryForLess #ScentStory CTA: Tap to Shop Your New Favorite!
• •Product Description Snippet: Inspired by [Famous Designer Perfume Name], our version captures the sophisticated blend of [mention 2-3 key notes, e.g., jasmine, amber, and sandalwood]. Crafted with a high concentration of perfume oils, expect 8+ hours of captivating fragrance. It’s not the original, it’s *your* new signature.
• •Email Subject Line: Smell Like A Million Bucks (Without Spending It!) Body Teaser: Ready to turn heads? Our latest collection of inspired perfumes has arrived, bringing you the essence of luxury at prices that make sense. CTA: Explore New Arrivals.
• •About Us Snippet (for a social media bio or website section): We believe everyone deserves to feel confident and luxurious. The Inspired Perfume is dedicated to bringing you high-quality fragrances inspired by iconic bestsellers, so you can express your unique story through scent. India's choice for affordable luxury.