Brand Tone

Energetic, Positive, Friendly, Approachable, Inspirational, Empowering, Playful, and Creative

Brand Values

• •Well-being through Environment
• •Power of Color
• •Personalization and Self-Expression
• •Joy and Positivity
• •Accessibility and Support

Best Practices

• •Embrace "Booster Language": Consistently use active, energetic, and positive words. Think "boost," "energize," "transform," "vibrant," "joyful," "illuminate," "inspire." This reinforces the core mission of enhancing both spaces and well-being.
• •Speak Like a Friend (with Expertise): Maintain an approachable, friendly, and encouraging tone. Use "you" (and "tu" in French communications) to create a direct connection. While friendly, ensure the expertise in color and design shines through with confident advice.
• •Focus on the "Why" (Emotional Benefit): Don't just describe products or services; highlight how they make the customer *feel* and how they contribute to a better, more inspired life. Connect decor choices to emotions, energy, and personal ambitions.
• •Inject Playfulness and Color (Literally & Figuratively): Let the copy be as vibrant and colorful as the designs. Use enthusiastic language, emojis where appropriate (especially on social media), and paint a picture of a lively, happy home.
• •Be Consistently Uplifting and Empowering: Every piece of copy, from a product tag to a long blog post, should aim to leave the reader feeling positive, inspired, and capable of creating a home that they love and that supports their dreams. Reinforce the message that they have the power to transform their space and, by extension, their life.

Social Perception

Positive and Uplifting, Creative and Unique, Helpful and Guiding, Community-Oriented

Copy Examples

• •Stop scrolling, start smiling! 🌈 Our new collection of 'Mood-Booster' vases just dropped, ready to splash your space with pure joy and vibrant energy. Which color is calling your name to help your flowers (and your mood) bloom? #InsideBooster #ColorYourLife #FeelGoodHome
• •Your home should be your happy place AND your power station! ✨ Let's unlock its potential together. Discover our déco coaching and transform your interior into a vibrant reflection of YOU. Get ready to boost your space, boost your life! Click here for a free discovery call!
• •Feeling blah? Your walls might be why! 👋 I'm Daphné from Inside Booster Interieur, and I'm here to show you how a pop of color can totally transform your energy! Today's quick tip: [Tip about color psychology]. #InteriorBoost #PositiveVibesOnly #DecorTips
• •More than just a cushion, it’s a daily dose of cozy and a pop of personality! Our 'Energie' cushion is designed to bring instant good vibes and stylish comfort to your favorite chill-out spot. Warning: may cause spontaneous smiling and extreme relaxation. 😉 #HappyHome #InteriorStyling #BoostYourNest
• •🚀 Psst... Your Interior (and Your Mood) is About to Get a Major Boost!