Brand Tone

aspirational, sophisticated, whimsical, and personal

Brand Values

• •Curation and Uniqueness
• •Transformation and Personal Journey
• •"Home is a Feeling"
• •Storytelling and Soul
• •Intentionality and Beauty
• •Connection and Community

Best Practices

• •Embrace Storytelling: Every product description, social media post, and email should aim to tell a small story or evoke an emotion, connecting the item to the broader brand narrative of discovery and personal journey.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses and create a vivid picture of the products and the lifestyle The Huntress represents (e.g., "whimsical," "enchanting," "soulful," "timeless").
• •Maintain a Sophisticated yet Approachable Voice: While the brand is high-end, the tone should still feel welcoming and inspiring, not intimidating. Focus on the joy and personal fulfillment of creating a beautiful home.
• •Highlight Uniqueness and Curation: Consistently emphasize the "hunted" and "found" nature of the items, underscoring their special quality and the care taken in their selection.
• •Reinforce the "Home is a Feeling" Ethos: Ensure this central value is woven into all communications, reminding customers that the ultimate goal is to create a space that resonates deeply and personally.

Social Perception

high-end, exquisitely curated boutique with a magical and inspiring atmosphere

Copy Examples

• •Discover the art of a life well-lived. At The Huntress, every piece tells a story, waiting to become a part of yours. Begin your journey home.
• •More than a store, it's a feeling. Unearth treasures that speak to your soul and transform your space into a sanctuary of beauty and intention.
• •Let your home be a reflection of your unique journey. Explore our curated collection of global finds and embrace the magic of The Huntress.
• •The Huntress New York: Where the thrill of the find meets the art of living. Curating unique beauty for your home and spirit.
• •Beyond décor, we offer an invitation to connect with your inner compass, to create a haven that is truly, authentically you. Home is a feeling – let us help you find it.