Brand Tone

Empowering & Playful, Modern & Trendy, Practical & Reassuring, Aspirational & Confident

Brand Values

• •Self-Expression & Individuality
• •Quality & Realism
• •Convenience & Ease
• •Modernity & Style
• •Empowerment

Best Practices

• •Embrace Playful Empowerment: Use active, confident language. Incorporate words like transform, unlock, dare, own it, and slay. Balance the savage with the supportive.
• •Stay Visually Inspired & Current: Let the trendy, modern aesthetic of the wigs (as seen on TikTok) infuse the language. Use contemporary slang sparingly and appropriately if it fits the target audience, but prioritize clear, exciting descriptions.
• •Highlight Ease and Quality: Consistently reassure customers about the realistic look, comfort, and low-maintenance aspect of the wigs. Use phrases that convey convenience, like instant transformation, effortless style, ready in seconds.
• •Speak to Aspirations: Connect wearing wigs to feelings of confidence, fun, and the freedom to express different facets of one's personality. Focus on the feeling the wig provides, not just the product itself.
• •Maintain Consistency Across Platforms: Ensure the tone used on the website (e.g., BE SAVAGE - NOT AVERAGE) is mirrored in social media captions, email marketing, and any ad copy to build a cohesive brand identity.

Social Perception

A go-to source for trendy, good-quality synthetic and human hair wigs that allow for easy and fun style transformations. Customers looking for such products likely value aesthetics, ease of use, and the ability to change their look without commitment or damage to their natural hair.

Copy Examples

• •Headline: Unlock Your Alter Ego. Instantly. Body: Tired of the same old style? The House of Wigs empowers you to switch it up in seconds. Our modern wigs look and feel incredibly real. Go bold, go glam, go you!
• •Social Media Post: \"Bad hair day? Never heard of her. 😉 Our 'Ready to Wear' collection is here to save your style, effortlessly. Tap to transform! #BeSavageNotAverage #HouseOfWigs #InstantGlam\"
• •Product Description Snippet (for a Lace Front Wig): Get that flawless, 'grew-it-myself' hairline with our ultra-realistic lace front wigs. Breathable, heat-stylable, and ready for your spotlight. Dare to change everything.
• •Email Subject Line: ✨ Your Next Look Awaits... Inside The House of Wigs! Body Teaser: Ready to turn heads? Discover dreamlike hair transformations that are as easy as they are stunning. No damage, all drama (the good kind!).
• •Website Banner: Don't just change your outfit, change your hair! The House of Wigs: Endless styles, zero commitment. Shop our new arrivals.