Brand Tone

enthusiastic, dark/gory, and expert

Brand Values

• •Quality and Innovation
• •Customer Experience (Stated)
• •Passion for Horror/Halloween
• •Authenticity and Scare Factor
• •Extensive Selection

Best Practices

• •Embrace Dark & Evocative Language: Use vivid, sensory language that taps into fear and excitement. Words like "bone-chilling," "nightmarish," "terror," "gruesome," and "scream" align with the brand's core theme.
• •Highlight Expertise & Quality: Emphasize the craftsmanship, innovation, and professional-grade nature of the products. Mentioning their long history and use in professional settings reinforces authority.
• •Maintain Enthusiasm & Passion: Let a genuine love for Halloween and horror shine through. Address the audience as fellow enthusiasts and share in the excitement of the season.
• •Focus on the "Scare": Clearly communicate how the products will help customers achieve their desired level of fright, whether for a home haunt or a professional attraction.
• •Be Direct and Confident: Use strong, declarative sentences. Avoid hesitant language. The brand knows horror, and the copy should reflect that confidence.

Social Perception

go-to source for serious haunters and Halloween enthusiasts. Some perceive it as high quality and unique, while others express concerns about product appearance, customer service, pricing and a strict no-refund policy.

Copy Examples

• •Unleash true terror this Halloween. Our [Product Name] isn't just a prop, it's a professionally crafted nightmare guaranteed to make skin crawl and hearts pound. Dare to be different.
• •Tired of the same old scares? The Horror Dome has been horrorfying homes and haunts since 1999 with exclusive designs and movie-quality effects. Elevate your fright game this year.
• •From subtle chills to outright gore, find everything your dark heart desires. Our new collection of [Product Category] is designed by horror aficionados, for horror aficionados. Let's make some screams.
• •Don't just decorate, dominate. The Horror Dome provides the industry's most terrifying animatronics and props, built to last and designed to horrify. What nightmare will you create?
• •Join The Horror Dome family and share the scare! For over two decades, we've been the secret weapon for unforgettable Halloweens. Explore our latest creations and let us help you make your nightmares come true.