Brand Tone

Enthusiastic, Passionate, Friendly, Inclusive, Community-Oriented, Approachable, Humble, Playful, and Nerdy

Brand Values

• •Passion for Nerd Culture
• •Community Building
• •Accessibility
• •Inclusivity
• •Customer Experience
• •Growth and Learning

Best Practices

• •Embrace 'Geek' and 'Nerd' Positively: Consistently use this terminology in an endearing and enthusiastic way. Let the passion for these interests shine through.
• •Prioritize Community and Inclusivity: Frame messages around bringing people together, learning, sharing, and welcoming newcomers. Use 'we,' 'us,' and 'together' frequently.
• •Maintain an Enthusiastic and Playful Voice: Use exclamation points appropriately, incorporate relevant nerdy slang or references (without overdoing it), and keep the energy upbeat and exciting. The 'Gnarly Griffin' name itself invites a bit of fun.
• •Be Approachable and Authentic: Continue the humble and passionate tone established by the founders. Acknowledge the brand's journey and express gratitude to the community. Avoid overly corporate or impersonal language.
• •Focus on the 'Experience' and 'Passion,' Not Just Products: While showcasing items is key, tie them back to the joy, adventure, and community that nerd culture offers. Highlight how products facilitate these experiences.

Social Perception

Positive Local Impact, Community Builders, Passionate Entrepreneurs, Resource for Niche Products, Early Stages of Building Broader Social Perception

Copy Examples

• •Hold onto your meeples, adventurers! 🎲🚀 The latest shipment of [Product Name] has just landed at The Gnarly Griffin! Get ready to unleash your inner geek and add some epic new loot to your collection. Come on down and Geek Out! #GnarlyGriffin #NewArrival #GeekCultureSA #TabletopGaming
• •Your Next Adventure Awaits! Join The Gnarly Griffin for our monthly Game Night! 🧙‍♂️✨ Whether you're a seasoned Dungeon Master or a curious newbie, we've got a seat for you. Learn new games, meet fellow fans, and let your passion fly! We're all about community and epic fun. Sign up today – let's Geek Out together!
• •Hey Gnarly Geeks! 👋 This week, we're diving deep into the world of [Specific Game/Franchise]. From awesome new merch to a few tips from our founders, Ryan and Juan, on how to get started, we're here to make your nerd journey unforgettable. Remember, our mission is to bring the best of geek culture to YOU. Got questions or looking for something special? We’re all ears!
• •Ready to craft legendary tales and face mythical beasts? This core rulebook is your portal to endless D&D adventures! At The Gnarly Griffin, we believe everyone deserves to experience the magic of roleplaying. We're passionate about making these treasures accessible, so grab your copy and let the epic campaigns begin! We're on this journey with you – Geek Out!
• •More than just a store, The Gnarly Griffin is a fledgling community, hatched from a shared love for all things wonderfully nerdy. We're Ryan and Juan, and we're on a quest to make awesome geeky gear accessible to everyone in SA and build a space where your passion is celebrated. Thanks for joining our maiden flight – your support helps us soar!