Tono de Marca

Compassionate, Advocating, Positive, Uplifting, Community-Oriented, Engaging, Relatable, Authentic, Fashion-Forward, and Functional

Valores de Marca

• •Animal Advocacy & Rescue
• •Giving Back
• •Quality and Functionality
• •Education and Awareness
• •Authenticity and Transparency
• •Community

Mejores Prácticas

• •Lead with the Mission: Always tie content back to the core values of animal rescue, advocacy, and giving back. Whether showcasing a product or sharing a story, the 'why' behind the brand should be evident.
• •Be Authentic and Relatable: Share genuine stories, including those of the founder, rescue dogs (like Walter), and the community. Use a voice that is approachable, warm, and honest. Avoid overly corporate or impersonal language.
• •Educate Gently: When addressing sensitive topics like breed-specific legislation or euthanasia rates, aim to inform and inspire action rather than preach or guilt. Focus on positive solutions and the impact of community support.
• •Show, Don't Just Tell: Use visuals (photos, videos of dogs, rescue activities, happy customers with their pets) to reinforce the brand's values and the positive impact of their work. TikTok content often uses humor and showcases the dogs' personalities effectively.
• •Maintain a Positive and Hopeful Outlook: While acknowledging the challenges in animal welfare, the overall tone should be optimistic, highlighting successes, the joy of adoption, and the positive change that collective effort can bring.

Percepción Social

Positive, Mission-Driven, High-Quality Products, Advocate for Misunderstood Breeds, Authentic, Relatable, and Trustworthy

Ejemplos de Copy

• •Headline: More Than Just Leggings: Wear Your Support. Walk a Mile for a Rescue Pup. Body: Our PACK Leggings aren't just designed for ultimate comfort and dog-walking convenience (hello, fur-repelling fabric & treat pockets!). Every pair helps fund dog rescues and gives a voice to deserving pups. Look good, feel good, do good. #TheGentlePit #RescueStyle
• •Headline: Change the Narrative. Style the Change. Body: At The Gentle Pit, we believe every dog deserves a loving home. We're dedicated to re-shaping perceptions, especially for bully breeds, through education and by celebrating the amazing bond between humans and their rescue companions. Join our PACK. #GentlePawsBigHearts
• •Headline: From Shelter Stories to Stylish Statements. Body: Every collar, leash, and tee from The Gentle Pit carries a purpose beyond its beautiful design. We donate 10% of our profits to help give shelter dogs a second chance. Dress yourself and your furry best friend in gear that makes a difference. #AdoptLove #TGPCommunity
• •Headline: Functional Fashion for the Dedicated Dog Parent. Body: Tired of juggling leashes, bags, and your phone? Our joggers and leggings are thoughtfully designed with you in mind – from hidden waste bag dispensers to secure pockets. Plus, they’re built to withstand all the happy chaos that comes with loving a dog. Because your adventures should be joyful, not a jumble. #DogOwnerLife #DesignedForDogsAndHumans
• •Headline: Join a Movement of Compassion. Body: The Gentle Pit is more than a brand; it's a community built on love for dogs and a commitment to rescue. Follow our journey, share your rescue stories, and help us advocate for the voiceless. Together, we can make a lasting impact. #RescueAdvocate #TheGentlePitFamily