Brand Tone

Community-Focused, Welcoming, Knowledgeable, Playful, and Authoritative

Brand Values

• •Community
• •Passion for Gaming
• •Inclusivity & Welcome
• •Customer Experience
• •Growth of the Hobby

Best Practices

• •Use inclusive language to welcome all gamers.
• •Incorporate humor and playful tones, especially on social media, to engage a younger audience.
• •Highlight community events and initiatives to foster a sense of belonging.
• •Showcase product expertise and knowledge to position the brand as an authoritative source.
• •Balance promotional content with valuable information and engaging stories about gaming.

Social Perception

A major, reputable, and welcoming gaming retailer and event organizer known for its community focus, wide selection, and generally positive customer service.

Copy Examples

• •You are welcome here! Join our inclusive gaming community for fun and friendship.
• •New MTG set dropping soon! Get ready to duel at our weekly tournament. Prizes and glory await!
• •Level up your game night! Check out our wide selection of board games for all tastes and skill levels.
• •Behind the scenes at Good Games! Check out our staff's funny moments and product unboxings on TikTok.
• •Good Games is more than a store; it's a place to connect, play, and share your love for tabletop games.