Brand Tone

Authoritative and Expert, Reliable and Trustworthy, Helpful and Supportive, Practical and Solution-Oriented, Professional yet Accessible

Brand Values

• •Quality and Strength
• •American-Made
• •Innovation and Design
• •Customer Satisfaction and Support
• •Integrity and Honesty
• •Empowerment

Best Practices

• •Prioritize "Strength" and "Support": Use words like "heavy-duty," "robust," "reliable," "secure," "unwavering support."
• •Highlight "American-Made": Consistently mention this key value proposition.
• •Emphasize the "Hidden" or "Invisible" Benefit: Use terms like "invisible support," "hidden design," "floating appearance," "clean lines," "no visible corbels."
• •Maintain a Helpful, Instructive Voice: Be clear, concise, and offer solutions. Use phrases like "easy to install," "we're here to help," "installation guides available."
• •Showcase Real-World Applications & Benefits: Use customer testimonials, project photos, and videos to demonstrate versatility and end-result benefits.

Social Perception

Positive, Trusted Supplier, Helpful Resource, Specific Product Association (floating/hidden), Community-Minded

Copy Examples

• •Build your dream floating desk with confidence. Our American-made steel brackets provide invisible, heavy-duty support, ensuring a sleek, sturdy workspace. No visible supports, just pure style.
• •Tired of bulky corbels ruining your modern design? The Original Granite Bracket offers truly hidden support for your countertops and floating desks. Strength you can trust, aesthetics you'll love.
• •Invest in lasting strength. Our Original Granite Brackets are crafted in the USA from premium steel, designed for maximum durability and backed by our commitment to quality. Support your vision, securely.
• •Your DIY floating desk project deserves professional-grade support. Our easy-to-install brackets come with clear guides, making a high-end, minimalist look achievable for everyone. #HiddenStrength #DIYDesk
• •Say goodbye to knee-knocking! 👋 Our floating desk brackets create open, spacious work areas by eliminating the need for traditional supports. Strong, sleek, and American-made. Link in bio to find your perfect bracket!