Brand Tone

Trustworthy, Transparent, Informative, Educational, Caring, Empathetic, Natural, Holistic, Professional yet Approachable.

Brand Values

• •Quality
• •Transparency
• •Natural Wellness
• •Customer Satisfaction & Meaningful Change
• •Integrity & Trust
• •Education
• •Accessibility/Affordability

Best Practices

• •Experience transparent quality, from The Farmacy.
• •See our lab reports and discover why our customers trust us.
• •Share knowledge and insights to empower customers, reinforcing the 'informative' and 'trustworthy' tone.
• •Address their needs and concerns with understanding and a supportive tone.
• •Keep it clear, honest, and approachable.

Social Perception

Positive Product Efficacy, Appreciation for Natural Approach, Trust in Quality

Copy Examples

• •Premium Quality CBD Products You Can Trust.
• •100% money-back guarantee within 30 days.
• •Farm-To-Table Hemp Products.
• •That’s why we’re committed to providing high-quality, hemp-derived products to support your well-being, inspired by our own family’s journey.
• •Link to lab reports where appropriate and explain processes in straightforward language.