Brand Tone

Unconventional & Quirky, Empowering & Individualistic, Humorous & Witty, Mystical & Edgy, Approachable & Direct

Brand Values

• •Individuality & Self-Expression
• •Non-Conformity
• •Inclusivity
• •Quality & Affordability
• •Creativity & Uniqueness
• •Humor & Lightheartedness
• •Sustainability

Best Practices

• •Embrace the "EOddity" Spectrum: Recognize that the brand encompasses both dark/alternative and humorous/quirky. Ensure copy can flex between these facets while maintaining a core of "unconventional" and "individualistic." Don't be afraid to mix a touch of dark humor with the mystical, or a hint of rebellion with the witty.
• •Speak to the "Outsider" with Inclusivity: Use language that resonates with those who feel different or don't fit mainstream molds. Make them feel seen, understood, and celebrated. Avoid generic phrases; instead, use specific cultural references or sentiments that appeal to the target niches.
• •Inject Personality & Wit (Especially for the "Funny Tee" Line and General Comms): Mirror the playful, slightly sarcastic, and helpful tone of the FAQ page in more of the brand's communication. This makes the brand more approachable and memorable. Use clever wordplay and don't be afraid to be a little irreverent.
• •Maintain Authenticity to "Our Story": Regularly revisit the brand's origin story ("celebrate the beautifully unconventional," "dance to the beat of their own drum") and ensure all copy, whether for product descriptions, ads, or social media, aligns with these foundational principles of empowerment and self-expression.
• •Develop a "Voice Guide" with Core & Flexible Elements: Create a simple internal guide outlining: * Core adjectives: Unconventional, Individualistic, Quirky, Empowering. * Flexible adjectives (depending on product/context): Mystical, Edgy, Humorous, Witty, Dark. * Words/phrases to use: Enigma, shadow, rebel, unique, bizarre, unapologetic, dance to your own drum, oddball. * Words/phrases to avoid: Ordinary, normal, mainstream, basic, conform. * Guidance on humor: Witty and slightly sarcastic is good; avoid anything mean-spirited or overly crude that might alienate.

Social Perception

Niche Appeal, Private or Newer Brand, Customers likely value uniqueness, self-expression, and potentially the humor offered by some products.

Copy Examples

• •Unleash your inner enigma. Our new [Dress Name] isn't just a garment; it's a statement. Woven with shadows and stitched with rebellion, it's for those who find beauty in the dark and power in their own unique light. Dare to be different. Shop The EOddity.
• •Life's too short for boring tees. This [T-shirt Name] is for the days when your thoughts are too loud for silence and your coffee needs a co-conspirator. Warning: may cause spontaneous grins and knowing nods from fellow oddballs. Get yours.
• •Normal is overrated. At The EOddity, we curate the wonderfully weird, the beautifully bizarre, and the unapologetically unique. From gothic glam to tees that 'get' your kind of humor. Your tribe is here. Express every shade of you.
• •The EOddity: Purveyors of peculiar treasures & apparel for the discerningly different. If you're looking for ordinary, you're in the wrong place. 😉 Embrace your odd. #TheEOddity #UnconventionalStyle #BeUnapologeticallyYou
• •Your Wardrobe Called. It's Bored. (We can help.) (Body preview: Psst... Oddly amazing deals inside for the not-so-average human.)