Brand Tone

informal, direct, and product-focused

Brand Values

• •Wide Selection/Variety
• •Competitive Pricing (Claimed)
• •Staying Current
• •Community Connection (Local Focus)
• •Resilience/Adaptability

Best Practices

• •Keep it Simple and Direct: Avoid overly formal language or jargon that your target audience (likely looking for specific products) won't appreciate. Get straight to the point about what the product is and its benefits or key features.
• •Stay Current with Slang (Authentically): Given the product range and likely younger demographic for some items, using current, relevant slang or informal language can enhance relatability. However, ensure it's used authentically and not forced. Monitor how your actual customers speak.
• •Focus on the Product: The primary goal of the copy should be to inform about and sell products. Highlight new arrivals, popular items, unique features, and good deals. Let the products speak for themselves with clear, concise descriptions.
• •Use Emojis and Visual Language (Where Appropriate): Especially on social media, emojis can help convey an informal, friendly tone and make posts more visually appealing. Use them to add personality and break up text.
• •Maintain a Consistent Voice Across Platforms, but Adapt the Format: While the core informal and direct tone should be consistent, tailor the message length and style to the platform. Instagram might be more visual with shorter captions, while Facebook or website descriptions can be slightly more detailed. Ensure the core personality shines through regardless of the channel.

Social Perception

mixed and complex

Copy Examples

• •🔥 FRESH DROP! 🔥 The [New Vape Brand/Product Name] just landed at Dragon Tobacco. Get yours before they're gone – these are flying off the shelves! 💨 #NewVape #ChicoVapes #DragonTobacco
• •Glass game strong. 💪 Check out our latest collection of unique pipes and rigs. Serious quality, no hype. Swing by the shop or browse online. Link in bio! #GlassPipes #SmokeShop #ChicoCA #TheDragonTobacco
• •Your Weekend Just Got Better! 🎉 Grab [Discount Percentage]% off all [Product Category, e.g., E-Liquids] this Friday & Saturday only. Stock up and save! Visit us at 244 Walnut St. #ChicoDeals #VapeSale #DragonTobacco
• •TRENDING NOW: [Product Name]. Over [Number] sold this week! See what all the buzz is about. Great flavor, smooth hit. Add to cart! #VapeLife #PopularPick #TheDragonTobacco
• •Join the Dragon Rewards Club! 🐉 Get exclusive deals, earn points on every purchase, and be the first to know about new gear. Sign up in-store or online – it’s free! #LoyaltyRewards #ChicoSmokes #DragonTobaccoPerks