Tono de Marca

Authoritative & Knowledgeable, Encouraging & Supportive, Quality-Conscious & Trustworthy, Friendly & Approachable, Results-Oriented

Valores de Marca

• •Quality
• •Health & Wellness
• •Natural & Clean
• •Efficacy
• •Trust & Expertise
• •Customer Satisfaction

Mejores Prácticas

• •Embody the "Expert Friend": Write as if Jay Robb himself (the knowledgeable yet approachable expert) is speaking directly to the customer. Balance authoritative advice with encouraging and supportive language.
• •Prioritize "Clean & Clear": Just like the ingredients, the language should be straightforward, honest, and easy to understand. Avoid overly technical jargon unless explained simply. Always highlight the "natural" and "no artificial" aspects.
• •Focus on Benefits and Solutions: Clearly articulate how the products help solve a problem or achieve a goal (e.g., weight management, muscle recovery, convenient nutrition). Connect product features to tangible customer benefits.
• •Maintain an Uplifting and Positive Voice: Even when discussing challenges like weight loss, keep the tone optimistic and empowering. Celebrate successes (both the brand's and customers').
• •Develop a Brand Voice Guide: Create a simple internal document outlining key brand voice attributes, preferred terminology (e.g., "fuel" vs. "energize," "wellness journey" vs. "diet plan"), and things to avoid (e.g., hype, unverified claims, overly casual slang). Ensure all content creators are familiar with it.

Percepción Social

Trusted Source for Protein, Expert-Backed, Premium Product, Focus on "Clean Eating", Community Feel (among users)

Ejemplos de Copy

• •Fuel Your Best: Jay Robb's Clinically Formulated Protein. Pure Ingredients, Powerful Results.
• •Dreaming of a healthier you? Let's make it a reality. Our delicious, easy-to-mix protein is the first step on your journey to feeling fantastic. What are your wellness goals this week? Share below! #JayRobb #HealthyLifestyle #ProteinPower
• •Taste the difference pure makes. Jay Robb Egg White Protein is crafted with zero artificial anything – just clean, high-quality protein to support your body and your goals. Naturally sweetened, effortlessly smooth.
• •Unlock Your Energy with [Product Name] – And a Special Treat Inside!
• •Jay Robb: 30+ Years of Nutritional Excellence. Experience 'The Best-Tasting Protein on the Planet,' Made with Integrity.