Brand Tone

Playful & Youthful, Approachable & Fun, Trendy & Current, Informal

Brand Values

• •Accessibility/Affordability
• •Variety & Trend-Focus
• •Self-Expression & Fun
• •Empowerment (Subtle)

Best Practices

• •Develop a "Brand Voice" Persona: Create a simple persona for your brand (e.g., "The friendly older sister who gives great beauty advice," or "The bubbly best friend who loves to experiment with trends"). Write as if this persona is speaking.
• •Use Consistent Language & Emojis (Appropriately): If the brand is youthful and playful, incorporating relevant emojis and slang (without overdoing it) can maintain consistency. Define a set of "on-brand" and "off-brand" words/phrases.
• •Stay True to Your Name: The name "The Cuties Beauty" inherently sets a playful, cute, and friendly tone. All copy should align with this expectation. Avoid overly technical, formal, or very serious language.
• •Focus on Fun & Benefits, Not Just Features: While listing features is important, frame them in terms of the fun, confidence, or a great look the customer will achieve. E.g., Instead of "Highly pigmented," try "Colors so vibrant, they’ll make your look POP! 🤩"
• •Create a Simple Style Guide: Even a one-page guide outlining the brand's tone (e.g., Playful, Enthusiastic, Simple, Encouraging), preferred terminology, level of formality, and examples of good/bad copy can help anyone writing for the brand maintain consistency.

Social Perception

Limited Public Persona, Product-Based Perception (where found), Generic Term Association

Copy Examples

• •💖 OMG! Your New Fave Gloss Just Dropped! Get Ready to Shine, Cutie! ✨
• •Serving looks & good vibes only! 😉 Which Cuties Beauty essential is in your bag today? #GetYourGlowOn #CutieCrew
• •Say 'bye-bye' to bad brow days and 'hellooo' to fleeky arches with our super easy Brow Wow pencil. Seriously, it’s like magic for your brows! 🦄
• •Hey Cutie! 😉 Your Weekend Treat Is Inside...
• •Unleash Your Inner Cutie! Shop Fun, Fresh Beauty Looks Now! 🛍️