Brand Tone

Aspirational yet Accessible, Confident and Trustworthy, Practical and Solution-Oriented, Adventurous and Persistent, Friendly and Customer-Focused

Brand Values

• •Quality
• •Innovation & Design
• •Customer Focus
• •Value/Affordability
• •Functionality & Reliability
• •Persistence & Adventure
• •Sustainability

Best Practices

• •Always Balance Aspiration with Accessibility: Use language that evokes a sense of style and quality, but ensure the overall message remains grounded and relatable, emphasizing value and practicality. Avoid overly technical jargon or elitist phrasing.
• •Highlight a Blend of Style and Function: Consistently communicate that The Clownfish products are not just aesthetically pleasing but also highly functional and designed to make life easier, whether for work, travel, or daily use.
• •Build Trust Through Transparency and Confidence: Speak confidently about product features, materials, and the brand's commitment to quality. If addressing customer service or values like sustainability, be sincere and clear.
• •Incorporate the "Journey" or "Adventure" Narrative Subtly: Without overdoing it, weave in language that connects the products to life's various experiences and travels, aligning with the brand's "Nemo-inspired" spirit of adventure and persistence.
• •Maintain a Positive and Empowering Voice: Frame product benefits in a way that empowers the customer – helping them to be more organized, confident, stylish, or prepared for their activities. Focus on how the products enhance their lifestyle.

Social Perception

Customers generally perceive The Clownfish as a brand that offers stylish and aesthetically pleasing bags at a reasonable price point. They are often seen as a good value proposition, particularly for those seeking a balance between design and affordability. The brand is recognized as a growing D2C player in the Indian market for bags and luggage. It's seen as a company with ambitions to scale and compete with established brands by focusing on design, quality, and reaching the mid-segment consumer.

Copy Examples

• •Conquer your workday with The Clownfish. Our [Bag Name] laptop bag blends sophisticated style with smart organization, ensuring you and your essentials always arrive prepared. Premium materials, designed for your journey ahead. #TheClownfish #WorkInStyle #DailyCompanion
• •Adventure awaits, and The Clownfish [Trolley Name] is ready for the ride. Engineered for durability and designed for the modern explorer, it’s the trusted partner for every journey, big or small. Pack your dreams, we’ll handle the rest. #ClownfishTravels #LuggageLove #ExploreMore
• •From city commutes to weekend escapes, the [Backpack Name] backpack is your go-to. Stylishly versatile, surprisingly spacious, and built to keep up with your life. Experience the perfect blend of function and fashion with The Clownfish. #MyClownfish #EverydayAdventures #DesignedForLife
• •Why choose The Clownfish? 🤔➡️ [Swipe Up: Link to 'About Us' or a product category] We believe in quality that speaks for itself, designs that inspire, and prices that make sense. Your journey, your style, your Clownfish. #TrustedQuality #AccessibleLuxury
• •Don't let the monsoon dampen your style. The Clownfish rainwear offers superior protection with a flair of elegance. Stay dry, look sharp, and embrace every season with confidence. #ClownfishRainwear #MonsoonReady #StyleAndSubstance