Brand Tone

approachable, calm, authentic, friendly, warm, genuine, well-spoken, eloquent, consistent, and prioritizes calm storytelling

Brand Values

• •Authenticity and Genuineness
• •Accessibility and Affordability
• •Community and Connection
• •Self-Expression and Confidence
• •Creativity and Inspiration

Best Practices

• •Maintain a Calm and Approachable Voice: Always write in a way that is friendly, warm, and inviting. Avoid overly formal or technical language. The goal is to sound like a trusted friend giving advice.
• •Be Open and Authentic: Share personal anecdotes and even vulnerabilities. This builds a stronger, more genuine connection with the audience.
• •Prioritize Clear and Consistent Storytelling: Whether it's a short Instagram caption or a longer blog post, the narrative should be clear and align with the overall brand message of accessible and thoughtful style.
• •Engage with the Community: Actively respond to comments and questions. This reinforces the value of community and makes followers feel seen and heard.
• •Focus on Value and Inspiration: Every piece of content should offer something to the audience, whether it's a practical style tip, a moment of inspiration, or a relatable story.

Social Perception

Respected, influential, relatable, and trustworthy figure in the fashion and beauty community, perceived as intelligent and a serious entrepreneur with a loyal following.

Copy Examples

• •Finding the perfect balance between cozy and chic. This knit set has been my go-to for those days when I want to feel put-together without sacrificing comfort. What's your favorite easy-to-wear outfit?
• •5 Ways to Style a White Tee | Building a Timeless Wardrobe
• •This week, I'm sharing a little bit about my journey with finding confidence and embracing my imperfections. It's a personal one, and I hope it resonates with some of you. Join the conversation in my latest video. #selflove #authenticity
• •Pin this for your next style refresh! A calm and clean aesthetic for your everyday look. Discover more curated outfits and style inspiration on my board. #minimalistfashion #styletips
• •So excited to partner with [Brand Name]! Their commitment to sustainable and timeless pieces really aligns with my own values. This beautiful piece is not just a piece of clothing, but an investment in conscious style.