Brand Tone

Sophisticated & Luxurious, Exclusive & Premium, Knowledgeable & Authoritative, Community-Oriented & Welcoming, Historic & Unique

Brand Values

• •Quality & Craftsmanship
• •Experience & Exclusivity
• •Knowledge & Expertise
• •Community & Connection
• •Heritage & Legacy

Best Practices

• •Emphasize Heritage and Uniqueness: Consistently weave in the story of the historic bank location and the unique vault humidor. Phrases like "historic charm," "vintage elegance," "within the vault" reinforce this.
• •Highlight Expertise and Guidance: Always mention or allude to the "tobacco sommeliers," their knowledge, and the personalized service they provide. Use terms like "expertly curated," "guided selection," "sommelier recommended."
• •Use Luxurious and Premium Language: Incorporate words that evoke sophistication and exclusivity, such as "premium," "luxury," "finest," "exclusive," "distinction," "curated," "unforgettable experience."
• •Focus on the Experience, Not Just the Product: While cigars are the core offering, frame them within the larger context of the unique experience, ambiance, events, and community The Cigar Bank offers.
• •Maintain a Welcoming Undercurrent to the Exclusivity: While emphasizing the premium nature, ensure the language feels inviting to both seasoned aficionados and curious newcomers, reflecting their aim to cater to all. Use inclusive event descriptions and highlight opportunities for learning and discovery.

Social Perception

Upscale Destination, Knowledgeable & Service-Oriented, Unique & Memorable, Community Hub, Inclusive for Enthusiasts

Copy Examples

• •Headline: Unlock an Evening of Distinction. Body: Step beyond the ordinary and into The Cigar Bank. Housed in a meticulously restored historic bank, our vault now safeguards a world-class selection of premium cigars. Let our knowledgeable tobacco sommeliers guide your discovery. History, luxury, and the finest cigars await. #TheCigarBank #LuxuryCigars #HistoricMcDonough
• •Headline: More Than a Cigar, It's an Experience. Body: At The Cigar Bank, we curate moments. From exclusive tasting events to personalized recommendations from our cigar sommeliers, every visit is crafted to be unforgettable. Discover your new favorite in an ambiance where vintage charm meets modern elegance. Join us. #CigarExperience #PremiumLounge #McDonoughEvents
• •Headline: The Vault is Open: Curated Selections for the Discerning Palate. Body: Our historic bank vault, now a state-of-the-art humidor, holds a treasure trove of the world's finest cigars. Allow our experts to introduce you to rare blends and timeless classics. Quality, heritage, and unparalleled service are the cornerstones of The Cigar Bank. #CigarAficionado #FineCigars #UnlockTheVault
• •Headline: Where History Meets Your Humidor. Body: The Cigar Bank isn't just a name; it's our heritage. Located in the heart of historic downtown McDonough, we've transformed a landmark into a haven for cigar enthusiasts. Explore our premium collection online or elevate your experience in our luxurious lounge. #ShopPremium #CigarCulture #TheArtOfCigars
• •Headline: Your Exclusive Invitation to the Finer Things. Body: Join us for our next [Event Name, e.g., Wine Down Wednesday/Tasting Night]. Indulge in expertly paired cigars and [beverages/atmosphere], guided by our dedicated sommeliers. At The Cigar Bank, every detail is considered, every experience is premium. Reserve your place. #ExclusiveEvents #CigarPairing #McDonoughNights