Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Chic and Stylish, Helpful and Service-Oriented, Community-Focused (local)

Brand Values

• •Quality
• •Style & Individuality
• •Customer Satisfaction & Personalized Service
• •Comfort
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Friendly, Passionate, Chic, Helpful, Community-Focused) with examples of "do's and don'ts" for language, specific phrases, and emoji use. Ensure this guide is accessible to anyone creating content.
• •Know Your Audience: Continue to understand the preferences and language of your target customer (stylish women, likely in Montreal or who appreciate that aesthetic, valuing quality and service). Tailor messaging to resonate with them.
• •Use Storytelling: Share the stories behind the brands you carry, the inspiration for your collections, or customer testimonials. This adds a personal and engaging touch consistent with a passionate and friendly tone.
• •Be Authentic and Human: Avoid overly corporate or robotic language. Let the genuine passion for shoes and customer service shine through. Use "we" and "you" to create a direct connection.
• •Maintain Consistency Across All Channels: Ensure the tone used on your website, social media posts (including responses to comments/DMs), email marketing, and in-store signage is harmonious. Regular audits of content can help maintain this consistency. If using both French and English, ensure the tone translates effectively in both languages.

Social Perception

A reputable boutique offering high-quality, stylish, and often unique women's shoes and accessories. A store with exceptional, personalized customer service where staff are knowledgeable and genuinely helpful. A go-to place in Montreal for those seeking comfortable yet fashionable footwear from European brands. Slightly higher-end in terms of price, but justified by the quality, selection, and service. A friendly and welcoming local business.

Copy Examples

• •Step into sunshine! ☀️ Our latest arrivals from [Brand Name] are here to brighten your day and your wardrobe. Effortlessly chic, unbelievably comfy. Which pair is calling your name? 😉 #ChouChouShop #MontrealStyle #NewCollection #ShoeLove #FeelGoodFeet
• •Finding the perfect fit can be a journey, and we're here to walk it with you! 👠 Our team at Chou Chou is passionate about helping you discover shoes that not only look fabulous but feel amazing too. Come visit us in store – your feet will thank you! #CustomerService #ShoeExperts #MontrealBoutique #HappyFeet #ChouChouExperience
• •Discover Your Sole Mate. At Chou Chou, we meticulously curate a collection of stylish, high-quality European footwear designed for the modern woman who values both elegance and comfort. Step into confidence.
• •Bonjour Montreal shoe lovers! ✨ Get ready to fall head over heels for our stunning new collection, handpicked with love and an eye for timeless style. We can't wait to share these beauties with you! Visit us this week and let's find your next favourite pair. #ChouChouMTL #EuropeanShoes #FashionForward #ShopLocalMontreal
• •Elevate your every step. With Chou Chou's unique selection of footwear, you're not just buying shoes; you're investing in confidence, style, and unparalleled comfort. Find the pair that speaks to you. #StyleAndComfort #ChouChouShoes #InvestInYourself #MontrealFashion