Brand Tone

Enthusiast-Focused & Passionate, Practical & Solution-Oriented, Modern & Clean, Approachable & Helpful

Brand Values

• •Quality & Protection
• •Customization & Personalization
• •Showcasing & Pride
• •Innovation
• •Customer Satisfaction

Best Practices

• •Speak the Collector's Language: Use terminology and references that resonate with card collectors (e.g., "grails," "slabs," "top loaders," "showcase," "collection").
• •Highlight Solutions and Benefits: Focus on how the products solve a collector's needs – protection, display, organization, and the pride of showcasing their collection.
• •Emphasize Quality and Durability: Consistently mention the quality of materials and the protective aspects of the products to build trust.
• •Maintain a Passionate and Enthusiastic Voice: Let the copy reflect the excitement and dedication inherent in the card collecting hobby.
• •Keep it Clear, Concise, and Visually Appealing: Mirror the clean and modern aesthetic of the products and website in the copy. Ensure product descriptions are easy to understand and highlight key features.

Social Perception

Positive for Product Users, Niche Appeal, Limited Mainstream Awareness

Copy Examples

• •Headline: Your Collection. Your Showcase. The Card Grid. Body: Don't just store your prized sports cards, flaunt them! Our modular Card Grid system lets you design a display as unique as your collection. Protect your passion, exhibit your pride.
• •Headline: Finally, a Display Worthy of Your Grails. Body: Introducing The Card Grid – the ultimate solution for serious collectors. Premium quality, sleek design, and customizable to fit every treasured card. Give your collection the spotlight it deserves.
• •Headline: From Shoebox to Showpiece. Body: Transform your card collection with The Card Grid. Our easy-to-assemble, stylish displays protect and highlight your best cards, turning your hard-earned collection into a stunning visual statement.
• •Headline: Level Up Your Display Game. Body: Tired of basic stands and flimsy cases? The Card Grid offers robust, customizable displays designed by collectors, for collectors. Showcase your graded cards and top loaders with the quality they command.
• •Headline: The Art of the Card. Displayed. Body: Every card tells a story. Let The Card Grid help you tell yours. Our innovative display solutions offer the perfect blend of protection, style, and versatility for your valuable sports and trading card collection.