Brand Tone

aspirational, sophisticated, helpful, authentic, and craft-oriented

Brand Values

• •Quality Craftsmanship
• •Aesthetic Excellence & Transformation
• •American Made
• •Customer Focus & Customization
• •Authenticity

Best Practices

• •Focus on Transformation and Aspiration: Use language that paints a picture of how the products will improve and elevate the customer's space. Words like "transform," "elevate," "inspire," "dream," and "envision" are key.
• •Emphasize Craftsmanship and Quality: Consistently use terms like "handcrafted," "custom-made," "artisanal," "premium materials," and "meticulously designed" to reinforce the high-quality nature of the products.
• •Maintain a Helpful and Knowledgeable Voice: When providing information (e.g., blog posts, product details, FAQs), be clear, informative, and demonstrate expertise without being overly technical or condescending.
• •Showcase Authenticity and American Roots: Where appropriate, remind customers of the "Made in the USA" aspect and the genuine passion behind the products. Be transparent about materials (e.g., the realistic nature of faux beams).
• •Be Visually Descriptive: Since the products are highly visual, the copy should complement the imagery. Use descriptive adjectives that evoke texture, color, style, and the feeling the products create (e.g., "warmth of rustic pine," "sleek lines of a modern oak mantel").

Social Perception

premium provider of high-quality, stylish wood and faux wood architectural elements.

Copy Examples

• •Headline (Website/Ad): "Transform Your Home with Timeless Elegance. Discover Handcrafted Box Beams, Custom Made in the USA."
• •Instagram Caption: "Dreaming of that perfect rustic touch or modern farmhouse charm? Our custom faux wood beams are handcrafted to bring your vision to life, without the heavy lifting. Swipe to see the before & after! ✨ #BoxBeamCollection #InteriorDesignInspo #CustomHome #MadeInUSA"
• •Product Description Snippet (Mantel): "Each mantel is a masterpiece, meticulously handcrafted in the USA to become the cherished centerpiece of your living space. Choose your wood, finish, and dimensions for a truly bespoke design."
• •Email Subject Line: "Elevate Your Ceilings: Inspiration for Your Next Project is Here."
• •Facebook Post: "We love seeing how you style your #BoxBeamCollection pieces! Thank you, [Customer Name], for sharing this stunning living room featuring our [Product Name]. Create your own haven with our American-made, custom designs. Link in bio to explore possibilities!"