Brand Tone

Reassuring, customer-oriented, and value-driven (intended, but currently perceived as negative)

Brand Values

• •Customer satisfaction (stated, but not actual)
• •Product variety (stated)
• •Affordability (stated)
• •Global accessibility (stated)

Best Practices

• •Honesty is Paramount: Especially with a damaged reputation, all copy must be truthful. Avoid making promises that cannot be consistently kept. Acknowledge past failings if taking corrective action.
• •Focus on Action, Not Just Words: Instead of saying "we value customers," describe *how* you value them (e.g., "Our new 24-hour support response time means...").
• •Be Consistent Across All Channels: The tone used on the website, in emails, and (if established) on social media must be uniform and reflect a genuine commitment to improvement.
• •Prioritize Clarity and Simplicity: Ensure all policies (shipping, returns, guarantees) are written in clear, easy-to-understand language, leaving no room for misinterpretation.
• •Show, Don't Just Tell, Reliability: Implement and then highlight verifiable proofs of good service, such as transparent tracking, positive (and genuine) verified customer testimonials (once earned), and clear communication channels.

Social Perception

Predominantly negative due to numerous reports of scam-like behavior. Potential customers searching for reviews are highly likely to encounter warnings.

Copy Examples

• •We're Listening: Improving Your Boost Fidgets Experience. We understand some customers have had frustrating experiences. We're committed to making things right. Read about the steps we're taking to improve our service and ensure every order brings you the fun you expect.
• •Your Trust Matters: Our Renewed Service Promise. At Boost Fidgets, we're not just about cool toys; we're about reliable service. We're implementing new tracking and support systems to ensure you get your products smoothly and quickly. Experience the change.
• •See What's New & Improved at Boost Fidgets. From enhanced customer support to verified shipping, we're dedicated to rebuilding your confidence in Boost Fidgets. Discover our latest fidgets and our commitment to getting them to you.
• •Beyond the Spin: Quality Fidgets, Dependable Delivery. We know you expect more than just a fun product. You expect it to arrive. We're overhauling our logistics to ensure every Boost Fidgets order is a positive experience, from click to play.
• •Have Questions? Our Revamped Support Team is Here. Clear communication is key. Our customer service is now more responsive and ready to help with any queries about your order or our products. Connect with us today.