Brand Tone

Enthusiastic & Passionate, Aesthetic & Cozy, Personal & Relatable, Inspirational & Gentle, Community-focused

Brand Values

• •Love of Reading: The core value is the celebration and promotion of reading in all its forms.
• •Community & Connection: Fostering a space where book lovers can connect, share, and discover.
• •Aesthetics & Lifestyle: Appreciating the beauty and comfort associated with a literary lifestyle. This includes the physical book, cozy reading spots, and related elements like coffee or tea.
• •Authenticity: Sharing genuine personal experiences and recommendations.
• •Discovery: Helping followers find new books and authors.

Best Practices

• •Speak from the Heart: Always write with genuine passion for books and reading. Authenticity is key to the "galybookclub" persona.
• •Embrace the Cozy Aesthetic in Words: Use descriptive, warm, and evocative language that mirrors the visual style. Words like "cozy," "magical," "gem," "journey," "heartwarming" fit well.
• •Foster Interaction: Regularly ask questions, invite opinions, and use calls-to-action that encourage comments and community building. Make followers feel like they are part of a conversation.
• •Maintain a Personal Touch: Even when promoting something, keep the language relatable and personal, as if talking to a friend. Use "I," "we," and address the audience directly ("you").
• •Be Consistent Across Snippets: Whether it's a short caption, a longer reflection, or a story reply, ensure the underlying tone of enthusiasm, warmth, and personal connection remains consistent. Review content to ensure it aligns with the established voice before posting.

Social Perception

Positive & Engaging, Influential (within its niche), Trustworthy, Aspirational yet Accessible

Copy Examples

• •Instagram Post (New Book Recommendation): Lost in the pages of this absolute gem! 🍂✨ 'Book Title' took me on such an unexpected journey. The kind of story that stays with you long after you've turned the last page. Have you read it yet, or is it on your TBR? Let me know your thoughts! #GalyBookClub #NewRead #BookObsessed #FallReads #LiteraryJourney
• •Instagram Story (Interactive Q&A): Spill the tea (or coffee! ☕)! What's the one book you think EVERYONE should read at least once? Sharing my pick later today, but I'm so curious to see yours! Drop your recommendations in the question box! 👇 #BookCommunity #MustReads #GalyAsks #ReadingTogether
• •Promotional Post (if Galy hosted a virtual book club meeting): Our cozy corner of the internet is gathering soon! 📚❤️ Join me for our next virtual book club chat discussing 'Another Book Title'. Expect warm vibes, thoughtful discussions, and of course, lots of bookish love. Link in bio to sign up/get the details! Can't wait to see you there! #TheBookClubBoutique #VirtualBookClub #BookChat #CommunityLove #ReadWithGaly
• •Facebook Post (sharing a blog post or longer reflection, if applicable, or linking to IG): Just shared some thoughts over on Instagram (@galybookclub) about finding time to read even on the busiest days. It’s all about those little moments! ✨ What are your favorite tricks for sneaking in a few chapters? Let’s share our wisdom! #ReadingLife #BookwormProblems #LifestyleAndBooks #GalyShares
• •Instagram Post (Aesthetic shot with a current read): Sunday mornings are for slow sips and new worlds. 📖☕ Currently exploring 'Yet Another Book Title' and completely captivated. There’s something magical about a quiet corner and a story waiting to unfold, isn't there? What are you reading this weekend, lovely people? #SundayVibes #WeekendReads #CozyReading #BookAesthetic #GalyBookClubFinds