Brand Tone

Approachable & Friendly, Inspirational & Empowering, Practical & Action-Oriented, Authentic & Relatable, Positive & Upbeat, Knowledgeable & Confident

Brand Values

• •Family & Real Life
• •Creativity & Personalization
• •Practicality & Functionality
• •Attainable Design
• •Authenticity
• •Quality
• •Community

Best Practices

• •Speak Like a Friend, Advise Like an Expert: Use warm, conversational language, but ensure the information shared is knowledgeable, clear, and confident. Avoid overly technical jargon unless explaining it simply.
• •Focus on "You" (The Customer): Frame benefits and advice around the audience's needs, aspirations, and pain points. How does this product/tip make *their* life better, easier, or more beautiful?
• •Embrace Authenticity and Storytelling: Share genuine experiences, behind-the-scenes glimpses, and the "why" behind designs or product choices. People connect with real stories.
• •Keep it Positive and Action-Oriented: Inspire and empower. Use encouraging language and provide clear calls to action or next steps, whether it's to read a blog post, shop a product, or try a DIY tip.
• •Maintain Visual and Verbal Synergy: Ensure the tone of the copy matches the visual aesthetic (bright, approachable, "California cool"). The words and images should tell the same story and evoke the same feelings. Regularly review content across all platforms to ensure consistency.

Social Perception

Trusted Expert, Relatable Role Model, Inspirational Figure, Positive Influence, Stylish but Practical

Copy Examples

• •Instagram Post for a New Blog Post: "Feeling stuck on that gallery wall? 🤔 I've been there! My new blog post (link in bio!) breaks down my go-to tips for creating a stunning display that tells *your* story. Let's get those memories up on the wall! #DIYhome #GalleryWallTips #JasmineRothStyle"
• •Product Description for a Cushion on the Shop: "Say hello to your new happy place! 👋 This cozy (and super cute!) cushion is perfect for adding a pop of California cool to your sofa or favorite reading nook. Made with love and designed for real life. Shop it now! #ShopJasmineRoth #HomeDecor #CozyVibes"
• •Facebook Ad for a Design Service (if offered) or Workshop: "Dreaming of a home you truly love, but don't know where to start? Let's tackle it together! I'm sharing my practical design secrets to help you create a space that's beautiful, functional, and totally *you*. Learn more and sign up! #HomeDesign #InteriorDesignTips #DreamHome"
• •Email Subject Line for a Newsletter: "Your Weekend DIY Project is Calling! (+ a little something from me!)"
• •TikTok Video Caption for a Quick Tip: "Quick hack for a tiny bathroom! 🚽✨ Vertical storage is your BFF. Watch how I transformed this space! What are your fave small space solutions? 👇 #DIYhacks #SmallBathroomSolutions #HomeTips #JasmineRoth"