Brand Tone

Trendy & Fashion-Forward, Approachable & Friendly, Value-Oriented, Aspirational yet Attainable, Enthusiastic & Engaging

Brand Values

• •Style & Trendiness: Offering current and eye-catching fashion, especially in swimwear.
• •Value for Money: Providing fashionable items at competitive/discounted prices.
• •Customer Accessibility: Catering to various sizes (including plus-size and maternity) and aiming for quick dispatch.
• •Curation: Selecting 'styles you won't find just anywhere,' implying a level of uniqueness in their collection.
• •UK-Based Independent Business: Started by two friends in Derbyshire, offering a more personal alternative to larger retailers.

Best Practices

• •Engage Authentically: Respond to comments and messages in a friendly, helpful, and approachable manner, reflecting the 'couple of friends' origin.
• •Showcase Value Clearly: Consistently highlight sales, discounts, and the 'guilt-free pricing' aspect in product descriptions, posts, and ads to reinforce this key brand promise.
• •Emphasize trendiness by showcasing the latest styles and using relevant hashtags.
• •Use inclusive language and imagery to cater to a diverse customer base, highlighting the availability of plus-size and maternity options.
• •Share behind-the-scenes content or stories about the founders to reinforce the UK-based independent business aspect.

Social Perception

Customers likely perceive The Birdcage Store as a source for trendy and affordable swimwear and women's fashion, particularly from recognizable UK brands like River Island and Boden. The emphasis on 'discount prices' and 'guilt-free pricing' suggests it's seen as a place to find a good deal on stylish items. The 'UK' identifier and origin story may appeal to customers looking to support smaller, local online businesses.

Copy Examples

• •Dive into the season's hottest trends!
• •Curated for Coastal Queens
• •Luxury Looks, Guilt Free Pricing
• •Styles You Won't Scroll Past
• •Eye-catching swimwear at discount prices