Brand Tone

Professional, Expert, Authoritative, Collaborative, Supportive, Innovative, Forward-Thinking

Brand Values

• •Quality
• •Expertise
• •Innovation
• •Partnership
• •Reliability
• •Precision

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone, style, approved terminology, and "words to avoid." This should include examples. For The BIM Store, this would emphasize professionalism, technical accuracy, and a supportive yet authoritative voice.
• •Know Your Audience: Consistently write for an audience of industry professionals (manufacturers, architects, engineers, BIM managers). Use language and address pain points that resonate with their technical understanding and business objectives. Avoid overly simplistic or overly casual language.
• •Prioritize Clarity and Precision: Given the technical nature of BIM, all copy should be clear, concise, and unambiguous. Ensure technical terms are used correctly and consistently. This reinforces expertise and credibility.
• •Focus on Value and Solutions: Frame copy around the benefits and solutions The BIM Store provides to its clients (e.g., increased specification, better integration into projects, time savings for designers). Highlight how their expertise translates into tangible advantages.
• •Maintain Consistency Across All Channels: Ensure the professional, expert tone is maintained whether it's a website update, a social media post, an email newsletter, or a sales presentation. Regular review and internal training can help ensure all team members are aligned with the established brand voice.

Social Perception

A Specialist Leader, A Trusted Partner for Manufacturers, Knowledgeable and Professional, High-Quality Provider, Industry Contributor

Copy Examples

• •Headline for a Manufacturer-Targeted Ad: Ensure Your Products Are Specified. Partner with The BIM Store for Precision-Engineered BIM Content.
• •Social Media Post (LinkedIn/Facebook): The future of construction is digital. At The BIM Store, we empower manufacturers with high-quality BIM content that seamlessly integrates into leading design software. Elevate your specifications. #BIM #DigitalConstruction #Manufacturing #AEC
• •Website About Us Snippet: As The Original BIM Content Creators, The BIM Store has been at forefront of digital innovation for the built environment. We deliver meticulously crafted BIM objects and strategic consultancy, ensuring your products are not just seen, but specified by architects and designers worldwide.
• •Email Subject Line to a Potential Client: Expert BIM Content Solutions to Amplify Your Product's Reach | The BIM Store
• •Call to Action on a Case Study: Ready to transform your product data into powerful BIM assets? Contact The BIM Store today for a consultation and discover how our expertise can drive your specification rates.