Brand Tone

passionate, inspiring, and approachable

Brand Values

• •Emotional Connection through Music: A core value is the power of music to evoke deep emotions and connect people. The "We Are One" philosophy underscores this.
• •Accessibility of Music: Making complex music, including classical pieces, enjoyable and understandable for a wider audience.
• •Passion and Genuineness: Sharing a true love for music and performing with authentic passion.
• •Community: Fostering a community around music, evident in collaborations and interactions with fans.
• •Transcendence and Epicness: Creating powerful and moving musical experiences that can be described as "epic" or "transcendental."

Best Practices

• •Speak from the Heart: Use language that reflects genuine passion and love for music. Avoid overly academic or dry descriptions.
• •Emphasize Emotion: Focus on how the music makes the listener feel. Use words that evoke depth, power, and connection.
• •Be Inclusive and Encouraging: Write in a way that welcomes everyone, regardless of their musical background.
• •Highlight the "Epic" Factor: Don't shy away from using strong, evocative words to describe the intensity and grandeur of the musical experiences offered, when appropriate.
• •Maintain Authenticity: Ensure the voice always sounds genuine and true to Lionel Yu's personal style and the "We Are One" philosophy.

Social Perception

Musical Basics is generally perceived very positively. Customers and the online public see Lionel Yu as a highly talented and skilled pianist who can make classical music exciting. He's viewed as an inspiring figure, particularly for those learning piano or aspiring musicians. There's a strong appreciation for the emotional depth and originality of his compositions and arrangements. His online community appears loyal and engaged.

Copy Examples

• •Unlock the power within the keys. Discover music that moves your soul with Musical Basics.
• •From timeless classics to epic new arrangements, experience piano like never before. This is Musical Basics.
• •Join a community where every note tells a story. Start your musical journey with Musical Basics today.
• •Feel the 'epicness,' understand the 'basics.' Musical Basics makes the profound accessible.
• •More than just notes – it's an experience. Let Musical Basics take you on a transcendental sound adventure.