Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Caring and Trustworthy, Community-Focused, Informative (but not overly technical)

Brand Values

• •Health and Well-being of Dogs
• •Quality
• •Natural and Simple
• •Customer Satisfaction (and Doggy Happiness)
• •Transparency
• •Community
• •Passion

Best Practices

• •Always Prioritize 'Dog First' Language: Frame benefits and features around what they mean for the dog's happiness, health, and enjoyment. Use words that evoke positive emotions associated with pets (e.g., 'wagging,' 'joy,' 'cuddle,' 'playful').
• •Keep it Enthusiastic and Friendly: Use exclamation points where appropriate, ask questions to engage the audience, and maintain a warm, approachable style. Avoid overly formal or technical jargon. Imagine you're talking to a fellow dog lover.
• •Reinforce 'Natural' and 'Healthy' Consistently: Weave these core values into product descriptions, social media posts, and all communications. Use phrases like '100% natural,' 'no artificial anything,' 'goodness,' 'wholesome.'
• •Embrace a Community Feel: Use inclusive language ('we,' 'us,' 'our furry family'). Encourage user-generated content and interact genuinely with comments and messages. Share customer stories and photos (with permission).
• •Create a Simple Style Guide: Even a brief guide outlining key vocabulary (e.g., 'treats' vs. 'snacks,' 'pup' vs. 'doggy'), preferred emojis, and a 'do/don't' list for tone can help ensure everyone writing copy stays consistent with The Bark Bites' established voice.

Social Perception

Positive, Trusted Source for Healthy Treats, Good Quality Products, Engaging and Friendly Brand, Support for Small Business

Copy Examples

• •Tail wags powered by nature! 🌿🐶 Our 100% natural treats are packed with goodness and zero nasties, because your furry best friend deserves the very best. What's your pup's go-to Bark Bite? #TheBarkBites #NaturalDogTreats #HappyDog #HealthyPup
• •New puppy parent? Welcome to the wonderful world of wagging tails and wet noses! Start their journey right with our gentle and delicious Puppy Power Bites – 100% natural and perfect for tiny tummies. Shop now and get 10% off your first puppy pack! 🐾 #PuppyLove #TheBarkBites #NaturalPuppyTreats
• •Fuelled by Nature, Loved by Dogs. Discover The Bark Bites difference – delicious, 100% natural treats that keep tails wagging and bodies healthy. Because they're family. ❤️
• •Woof-tastic News & Healthy Chews Just For Your Pup! 🦴 (Email Body Snippet): Hey [Dog's Name]'s Favourite Human! We've sniffed out some exciting new natural goodies and special offers we think your furry friend will absolutely adore. Because nothing beats a happy, healthy pup!
• •Keep chew-monsters happily occupied! Our [Product Name] is a 100% natural, long-lasting chew that's not only delicious but also fantastic for dental health. No hidden nasties, just pure, tail-wagging satisfaction. Give your pup the joy of a good, healthy chew! #HappyChewing #DentalCareForDogs #TheBarkBites