Brand Tone

Nurturing & Empowering, Earthy & Natural, Approachable & Authentic, Holistic Wellness

Brand Values

• •Natural & Non-Toxic Living
• •Self-Empowerment & Transformation
• •Authenticity & Transparency
• •Eco-Friendliness
• •Holistic Wellness

Best Practices

• •Highlight Natural Elements and Sensory Details: When describing products, evoke the senses by mentioning natural ingredients, earthy scents, and the feeling of using something pure and plant-based.
• •Maintain Authenticity and a Personal Touch (where appropriate): Reflect the genuine passion and personal journey shared by Samantha Burgos in the podcast and TikTok, making the brand feel relatable and trustworthy.
• •Address the Target Audience Directly: Speak to individuals seeking self-care, holistic wellness, and a connection to nature.
• •Use Empowering Language: Encourage conscious choices and taking control of one's well-being.
• •Be Transparent and Honest: Showcase the brand's commitment to natural, non-toxic, and eco-friendly practices.

Social Perception

A source of guidance for a natural, empowered, and eco-conscious lifestyle, with a personal touch. The "Bare Haus Box" is perceived as a curated selection of premium, non-toxic, organic, natural, and vegan products for a healthy lifestyle.

Copy Examples

• •"Tune in and empower your path to holistic well-being."
• •Discover the power of plant medicine for self-care.
• •Embrace a non-toxic lifestyle with our organic and vegan products.
• •Nourish your body and soul with our Bare Haus Box.
• •Experience the benefits of herbalism and plant-based beauty.