Brand Tone

Enthusiastic and Passionate, Nostalgic, Customer-Focused (aspirational), Proudly American-Made & Quality-Conscious, Direct and Promotional

Brand Values

• •Nostalgia & Retro Experience
• •Customization & Personalization
• •Quality Craftsmanship
• •Fun & Entertainment
• •Customer Support (stated)

Best Practices

• •Embrace the Nostalgia: Consistently use language that evokes fond memories of classic arcades. Words like "relive," "classic," "retro," "golden age," and "timeless" resonate with the target audience.
• •Highlight Customization and Quality: Continuously emphasize the "handmade in USA," "premium quality," and extensive customization options. This justifies the investment and speaks to customers wanting a unique, durable product.
• •Maintain an Enthusiastic and Passionate Voice: Let the genuine love for arcade gaming shine through in all communications. Use exclamation points appropriately, share exciting customer builds (with permission), and talk about the *experience* of playing, not just the features.
• •Be Customer-Centric and Supportive (and demonstrate it): While the brand states this as a value, actively showcasing responsive and helpful customer interactions (especially in public forums or social media comments if appropriate) can help build trust and counter negative perceptions. Ensure the tone is always helpful, patient, and understanding, even when addressing complaints.
• •Keep it Fun and Engaging: Especially on social media, use visuals, ask questions, run polls about favorite retro games, and encourage users to share their own arcade setups and memories. Make the brand feel like a community for fellow retro gaming lovers.

Social Perception

Enthusiasts for Retro Gaming, Providers of Highly Customizable Products, Mixed Reputation on Quality Control and After-Sales Service, Premium Product, Premium Price

Copy Examples

• •Headline: Relive the Glory Days. Own the Arcade. Body: Remember the thrill of the arcade? The flashing lights, the iconic sounds, the unbeatable high scores? Bring that magic home with a hand-crafted arcade machine from The Arcade Guys. Made in the USA with premium quality you can feel. Your personalized retro masterpiece awaits.
• •Headline: Your Games. Your Style. Your Arcade. Body: Don’t just play the classics – make them your own. At The Arcade Guys, we build more than arcade machines; we build your dream setup. Choose your wrap, your colors, your controls. Thousands of games, endless customization. It’s retro gaming, perfectly tailored to you.
• •Headline: The Ultimate Man Cave Upgrade is Here. Body: Level up your space with the ultimate centerpiece. Our arcade machines are built for endless nights of fun, friendly competition, and a powerful dose of nostalgia. Premium, American-made quality that’s ready to play, right out of the box. What are you waiting for?
• •Headline: More Than Games – It’s a Time Machine. Body: Each joystick flick and button press on a The Arcade Guys machine isn't just a move in a game – it's a trip back to the golden age of arcades. Share your favorite classics with a new generation or reclaim your high scores. Built with passion, designed for memories.
• •Headline: Craftsmanship You Can See. Nostalgia You Can Feel. Body: We pour our passion for retro gaming into every arcade we build. From the custom art to the responsive controls, experience the difference of American-made quality. Get ready to plug in and play your way back to the best times. The Arcade Guys – Your personal arcade, built to last.