Brand Tone

Authentic, Passionate, and Familial.

Brand Values

• •Authenticity & Heritage
• •Quality & Craftsmanship
• •Family & Legacy
• •Hospitality & Generosity

Best Practices

• •Lead with the "Why": Always connect the food back to the core values of heritage, family, and authenticity. Don't just sell a dish; sell the story and the tradition behind it.
• •Use Sensory and Evocative Language: Describe the "robust," "fragrant," "rich," and "complex" flavors. Use words that convey the time and effort involved, such as "slow-simmered," "hand-pounded," and "masterly prepared."
• •Emphasize the Father-Son Dynamic: Regularly feature Raymond and David in your storytelling. This is your unique selling proposition and builds a powerful emotional connection with your audience.
• •Educate Your Audience: Many customers may not be familiar with the nuances of Peranakan cuisine. Use your copy to explain the history of a dish, the significance of a rare ingredient, or the complexity of a cooking technique. This positions you as an expert and enhances the value of your offering.
• •Maintain a Warm and Personal Tone: Write as if you are speaking to a guest in your home. Use "we" and "our" to reinforce the family-run nature of the business. When responding to comments and reviews, be gracious and personal, thanking customers and engaging with their feedback directly.

Social Perception

Highly Respected Culinary Gem.

Copy Examples

• •Some things can't be rushed. Our Bakwan Kepiting soup simmers for hours, a rich, robust broth born from prawn shells, chicken, and pork bones. It’s the flavor of patience, a recipe passed from our hands to your table. Experience a taste of our family's heritage. #TheAmpangKitchen #PeranakanFood #FamilyRecipe
• •Tired of the usual? Discover the soul of Penang Peranakan cuisine, right here in Singapore. At The Ampang Kitchen, father and son work side-by-side, preserving recipes that tell a story. From our 17-ingredient Beef Rendang to the rare Banana Flower Kechai, every dish is a labor of love. Book a private dinner or order catering for a truly authentic taste. #AuthenticPeranakan #SingaporeFood #PrivateDining
• •Real Home-Cooked Food. Real Heritage. The Ampang Kitchen brings generations of Penang Peranakan flavor from our home to yours. No shortcuts, just passion. Order for catering or reserve your private dining experience.
• •A Taste of Tradition: Our Story in Every Bite - Hi [Name], At The Ampang Kitchen, every dish starts with a story. A story of a father teaching his son, of treasured family recipes, and of a passion for authentic Peranakan cooking. This week, we're celebrating our signature Ayam Buah Keluak, a dish that truly represents our heart and soul. Learn more about our craft and bring home a taste of tradition. #TheAmpangKitchen #CulinaryHeritage
• •The secret to our flavor? No powders. No compromises. Just fresh, hand-pounded herbs and spices, the way it's always been done. This is the heart of our kitchen. #PeranakanCuisine #NoShortcuts #FreshIngredients