Brand Tone

Friendly and Approachable, Community-Oriented, Quality-Conscious and Trustworthy, Value-Oriented, Enthusiastic and Passionate

Brand Values

• •Quality
• •Customer Service & Personalized Experience
• •Community
• •Adaptability and Growth
• •Family-Focused
• •Affordability/Value

Best Practices

• •Always Prioritize Warmth and Welcome: Use inviting language. Words like "discover," "treasure," "joy," "special," and "welcome" can set a positive and friendly tone. Address the customer directly and make them feel valued (e.g., "We're here to help you").
• •Emphasize Quality and Trust: Clearly communicate the high standards for consigned items. Use phrases like "gently used," "excellent condition," "curated collection," and "trusted brands" to build confidence. Be transparent and honest in product descriptions.
• •Highlight Value and Affordability (Without Sounding Cheap): Focus on smart shopping, finding great deals on quality items, and making fashion accessible. Terms like "savvy," "smart finds," "budget-friendly," and "great value" work well.
• •Foster a Sense of Community: Share stories (if appropriate and with permission) of consignors or happy customers. Engage with comments and messages on social media promptly and personably. Reference the local Knoxville community where applicable.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a website product description, a social media caption, an email newsletter, or an in-store sign, the core tone should remain recognizable. Develop a simple brand voice guide with key adjectives and example phrases for anyone creating content.

Social Perception

Positive Customer Experiences, Trusted Local Business, Go-To for Consignment, Fashion-Forward and Curated

Copy Examples

• •Facebook/Instagram Post (New Arrivals): Sweet styles have just arrived! 💖 Discover enchanting [Brand Name, e.g., Matilda Jane] dresses and [Type of item, e.g., sturdy playwear] for your little ones, plus chic finds for you! Quality you trust, prices you'll love. Shop online now or visit us in Knoxville! #TheAdorableChild #ConsignmentFinds #KidsFashion #WomensFashion #ShopLocalKnoxville
• •Website Banner (General): The Adorable Child & Next YZ: Your Family's Home for Quality Consignment. Gently loved treasures for every generation. New arrivals daily!
• •Email Subject Line (Sale Promotion): 🎉 Pocket-Friendly Prices on Your Favorite Brands! Our Sale Starts Now!
• •About Us Snippet (for social media): More than just a store, we're a community of fashion lovers and savvy shoppers! Since 2006, The Adorable Child has brought East Tennessee quality consignment clothing for the whole family. Come find your next treasure! [Link to About Us page]
• •Consignor Call-Out Post: Ready to refresh your family's closets? Consign with The Adorable Child & Next YZ! We're looking for high-quality children's and women's clothing, shoes, and accessories. Turn your gently used items into store credit or cash. Learn more: [Link to How to Consign page] #ConsignKnoxville #SustainableFashion #Declutter