Brand Tone

Enthusiastic, Helpful, and Aspirational.

Brand Values

• •Affordability
• •Quality
• •Style & Fashion-consciousness
• •Inclusivity
• •Customer Experience
• •Variety & Freshness

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., Enthusiastic, Helpful, Aspirational, Welcoming, Positive), "words we use," "words we avoid," preferred sentence structure (e.g., engaging questions, positive affirmations), and emoji usage guidelines. Share this with anyone creating content.
• •Focus on "You" and Benefits: Address the customer directly using "you" and "your." Instead of just listing features, explain the *benefit* to the customer. (e.g., "Made from 100% polyester" becomes "Enjoy the durable, soft, and lightweight feel of 100% polyester, ensuring all-day comfort."). This aligns with the "helpful" aspect of the tone.
• •Inject Enthusiasm Authentically: Use positive language, exclamation points (sparingly for impact), and vibrant adjectives that reflect genuine excitement for the products and the customers' style journey. Avoid hyperbole that could sound insincere.
• •Maintain Clarity and Conciseness: While being descriptive and helpful, ensure the copy is easy to understand and gets to the point, especially for social media. Use clear calls to action. This respects the customer's time and enhances the "helpful" perception.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails) to ensure it aligns with the established brand tone. Read it aloud to catch awkward phrasing or deviations in voice. Solicit feedback if possible.

Social Perception

Emerging Brand. Product-Focused. Positive (based on on-site reviews). Potentially Seen as Accessible.

Copy Examples

• •Instagram Post (New Arrival - Dress): Stop scrolling! ✨ Your new favorite dress just landed at That Janis Style! Imagine twirling in this [Product Name e.g., Ruched Floral Cami Dress] – effortlessly chic, incredibly comfy, and designed to make you feel amazing. Ready to turn heads and own your unique style? Tap the link in bio to explore this beauty and more affordable, high-quality fashion! #ThatJanisStyle #NewArrival #DressToImpress #AffordableFashion #StandOutStyle
• •Facebook Ad (General Collection): Tired of the same old styles? Welcome to That Janis Style, where fashion is exciting and affordable! 🎉 We bring you high-quality, minimalist, Boho, and pastel pieces (plus sizes too!) that let your personality shine. Discover outfits that make you feel confident and look incredible, without breaking the bank. Shop our daily new arrivals now! 👉 [Link to Website]
• •Email Subject Line (Weekly Newsletter): 💖 Your Weekly Dose of Style Has Arrived! New In at That Janis Style! (Email Body Snippet): Hey Fashion Lover! Get ready to refresh your wardrobe with our latest obsession-worthy arrivals. From cozy knits perfect for a stylish evening to statement tops that shout 'confidence,' we've got the quality pieces you crave at prices you'll love. Why blend in when you were born to stand out? Explore what's new and find your signature look today!
• •Product Description Snippet (Highlighting Value - for a Versatile Top): Meet your wardrobe's new best friend: the [Product Name e.g., V-neck Basic Double Layers Tank Top]! ✨ Crafted for all-day comfort and endless styling possibilities, this isn't just a top; it's your secret weapon for looking effortlessly put-together. Dress it up, dress it down, layer it, or let it shine on its own – its high-quality fabric and flattering fit make it a must-have. Elevate your everyday style the affordable way! 😉
• •Twitter Post (Engaging Question): What's your go-to style for feeling fabulous? ✨ Boho chic, modern minimalist, or a pop of pastel? At That Janis Style, we celebrate them all with affordable, quality pieces designed for YOU! Explore our collections and find something that makes you say 'That's so me!' #FashionForAll #StyleInspo #AffordableLuxury #ThatJanisStyle [Link to a relevant collection page]