Brand Tone

elegant, sophisticated, and personal

Brand Values

• •Love of Handwritten Notes and Thoughtful Gifting
• •Quality and Craftsmanship
• •Personalization and Uniqueness
• •Attention to Detail
• •Customer Delight

Best Practices

• •Embrace Elegant & Evocative Language: Use descriptive adjectives and sensory details that highlight the beauty, quality, and craftsmanship of the products (e.g., "luxurious gold foil," "lightly textured imported cardstock," "artfully designed").
• •Tell a Story: Connect products to the brand's inspiration (travel, love for handwritten notes) and the customer's desire for unique, personal items. Emphasize how each design narrates a story.
• •Maintain a Personal and Warm Approach: Address the audience directly and convey a genuine passion for stationery and thoughtful gifting. Share founder's favorites or behind-the-scenes glimpses to foster connection.
• •Highlight Craftsmanship and Quality: Consistently mention the high-quality materials, attention to detail, and the care that goes into creating each product.
• •Balance Tradition with Modernity: When applicable, speak to the blend of traditional motifs with contemporary design, appealing to a sophisticated audience that appreciates both heritage and style.

Social Perception

a provider of high-quality, beautiful, and unique stationery

Copy Examples

• •Headline: "Elevate Your Gifting: Where Every Note Tells a Story." Body: Discover our exquisite collection of personalized stationery, crafted with passion and inspired by the world's beauty. Because some sentiments deserve more than just words.
• •Instagram Post: "The shimmer of gold, the touch of fine paper. ✨ Our travel-inspired [Product Name, e.g., 'Udaipur Money Envelopes'] are designed to make your special moments unforgettable. Personalize yours today and let every detail shine. #ThatGildedLining #LuxuryStationery #PersonalizedGifts #HandwrittenNotes #WeddingSeason"
• •Product Description Snippet (for a new collection): "Introducing the [New Collection Name] – a symphony of [describe design elements, e.g., 'delicate florals and art deco lines']. Each piece is meticulously crafted to bring a touch of timeless elegance to your correspondence. For the dreamers, the storytellers, and you."
• •Email Subject Line: "A Little Luxury for Your Loveliest Thoughts | That Gilded Lining" Email Body Excerpt: At That Gilded Lining, we believe in the enduring power of a handwritten note. Our latest arrivals are designed with care and crafted to perfection, ensuring your messages are as special as the moments they celebrate. Explore the collection.
• •Website Banner: "Celebrate Life's Gilded Moments. Personalized Stationery. Crafted with Love. Shipped Worldwide."