Brand Tone

Artistic & Evocative, Sophisticated & Elevated, Thoughtful & Conscious, Authentic & Hand-crafted, Playful & Unexpected (with a refined edge)

Brand Values

• •Sustainability & Environmental Responsibility
• •Artistic Integrity & Original Design
• •Quality Craftsmanship
• •Beauty in Imperfection & the Mundane
• •Conceptual Thinking & Storytelling
• •Joy and Experimentation

Best Practices

• •Embrace Evocative & Sensory Language: Use descriptive words that appeal to sight, touch, and emotion. Instead of just saying "blue wallpaper," describe it as "hues of a twilight sky" or "the deep calm of an ocean expanse."
• •Highlight Artistry & Imperfection: Consistently mention the hand-crafted nature, the artistic vision behind designs, and the beauty found in slight variations or "imperfections" that make each piece unique. This reinforces authenticity.
• •Weave in Sustainability Naturally: Don't just list eco-credentials. Integrate the "why" behind it – a respect for nature, a commitment to responsible creation. Let it be a seamless part of the brand's quality and thoughtfulness.
• •Speak to a Discerning Audience: Assume your audience appreciates art, design, and quality. Use intelligent, sophisticated language without being overly academic or exclusive. Reflect their desire for unique, meaningful spaces.
• •Balance Sophistication with a Hint of Playfulness/Unexpectedness: While the core tone is elevated, allow for moments that reflect the brand's value of "joy, absurdity, and experiments." This can be through intriguing pattern names, slightly whimsical descriptions, or celebrating unconventional beauty, ensuring it still aligns with the overall refined aesthetic.

Social Perception

High-Quality & Designer, Unique & Artistic, Eco-Conscious, Sophisticated & Aspirational, Trusted by Designers

Copy Examples

• •Instagram Post (Showcasing a new nature-inspired wallpaper): "Where artistry meets the earth. Our new [Pattern Name] wallpaper, a hand-printed dance of [mention specific elements like light, texture, color], brings the serene imperfections of the natural world into your sanctuary. Crafted with sustainable practices, because beauty shouldn't cost the Earth. #ThatcherStudio #ArtfulWalls #SustainableDesign #HandcraftedHome #NatureInspired"
• •Website Product Description (for a bold, abstract tile): "Dare to embrace the beautifully unexpected. The [Product Name] tile is an exploration of [mention inspiration, e.g., 'bold geometrics and organic chaos' or 'the elegant collision of texture and form']. Each piece, a testament to conceptual design and meticulous craftsmanship, invites you to create a space that’s uniquely, unapologetically yours. Conceived at the crossroads of fine art and joyful imperfection. #ThatcherTile #StatementInteriors #ArtisanalHome #SustainableLuxury"
• •Facebook Ad (Targeting design-savvy homeowners): "Tired of the mundane? Thatcher Studio offers a curated collection of outré wallcoverings and tiles, designed for those who see their walls as a canvas. We believe in the power of thoughtful observation, the beauty of opposites, and the importance of sustainable creation. Reimagine your space with designs that tell a story. Explore our latest collection – link in bio. #ThatcherStudio #ElevatedDesign #HomeDecor #InteriorInspiration #ClimateNeutral"
• •Pinterest Pin Description (Showcasing a room with their wallpaper): "Find your 'point between' elegance and chaos. This [room type, e.g., 'serene bedroom'] comes alive with our [Pattern Name] wallpaper, a design born from [briefly mention inspiration, e.g., 'the quiet poetry of a winter landscape']. Hand-printed in Portland on sustainably harvested paper, it’s art for your home, crafted with conscience. #ThatcherWallpaper #InteriorDesign #SustainableStyle #ArtisticLiving #Wallcovering"
• •Brand Story Snippet (for "About Us" or a blog post): "At Thatcher Studio, we don't just make wallpaper and tile; we craft experiences. Founded by Avery Thatcher, our Portland-based studio is a haven for conceptual thinking, where fine art sensibilities meet a love for the delightfully unexpected. We believe in elbow grease, sustainable practices, and the transformative power of design that’s both bold and thoughtful. Join us in celebrating the art of the everyday. #ThatcherStory #DesignPhilosophy #MadeInPortland #SustainableLuxury #CreativeProcess"