Brand Tone

Enthusiastic & Passionate, Direct & Informative, Customer-Oriented, Approachable

Brand Values

• •Quality
• •Expertise
• •Customer Satisfaction/Service
• •Reliability
• •Accessibility

Best Practices

• •Always write with the gamer in mind – use language and references that resonate with the PlayStation community (e.g., "next-gen," "level up," "epic quest").
• •Convey excitement for products and gaming, but ensure information about specs, prices, and services is straightforward and easy to understand. Avoid overly technical jargon unless explaining specific repairs.
• •Focus on how Tharaa Store helps gamers – whether it's providing the latest gear, affordable used options, or reliable repairs to keep them playing.
• •Whether it's a website description, a Facebook post, or an Instagram caption, the core tone (enthusiastic, helpful, direct) should be recognizable.
• •When responding to comments or queries on social media, maintain the brand's friendly and supportive tone. Show genuine interest in helping customers.

Social Perception

The brand projects an image of a specialized and dedicated gaming store. The primary perception is shaped by their own website, which focuses on being a comprehensive source for PlayStation gamers.

Copy Examples

• •Level Up Your Reality! 🔥 The latest PS5 adventures have landed at Tharaa Store. Grab your copy and dive in!
• •Your epic gaming journey starts here! 🚀 Get the PlayStation 5 (Slim/Standard) at Tharaa Store today and experience next-gen power. Link in bio for unbeatable deals!
• •Glitch in your game? 🛠️ Don't let a faulty console pause your play. Tharaa Store offers expert PS4 & PS5 repairs to get you back in the action fast! Message us for a quick quote.
• •Pre-Played, Still Legendary! 🏆 Score amazing deals on a huge selection of used PS4 and PS5 games at Tharaa Store. Quality guaranteed, adventure assured!
• •🎮 Tharaa Store MEGA Sale! Your Favourite Games & Consoles at Prices You Can't Ignore!