Brand Tone

Trendy & Fashion-Forward, Approachable & Accessible, Quality-Conscious & Craft-Oriented, Community-Oriented & Ethical, Customer-Focused & Service-Oriented

Brand Values

• •Trendiness & Style
• •Quality Craftsmanship
• •Accessibility
• •Customer Satisfaction
• •Community Support
• •Sustainability
• •Versatility

Best Practices

• •Showcase Community & Ethical Angles Authentically: When mentioning local artisans or sustainability, be specific and genuine.
• •Prioritize Customer-Centric Language: Frame product benefits around the customer's style, needs, and occasions.
• •Highlight 'handmade in Egypt' and 'local artisans' to resonate positively with the local market.
• •Emphasize the balance of trendiness, quality, and accessibility.
• •Focus on the quality of products and top-level customer service.

Social Perception

A relatively new but rapidly growing player in the regional fashion scene, known for supporting local businesses and offering quality products.

Copy Examples

• •Fashionable and trendy high-quality footwear while staying accessible.
• •Founded to provide clients with the latest trends, TGS does not skip out on quality with each item being handmade.
• •Most pieces from TGS, whether it's handbags or footwear, are made by local artisans from our community.
• •Sustainability is also a part of our brand, as we do not overproduce, give back to our local communities, and try to incorporate materials without harmful dyes and chemicals.
• •At TGS, you will find a piece for every and any occasion.