Brand Tone

Professional, Expert, Reliable, Solution-Oriented, and Precise.

Brand Values

• •Quality: Repeated emphasis on 'excellent Texit quality,' 'high quality production facilities,' and 'high quality specialized product portfolio'.
• •Reliability: Stated directly: 'Reliability, trust, market experience and safety - that's what Texit stands for!'. Products are described as robust and durable.
• •Customer Focus & Partnership: Strong statements about personal advice, on-site support, individual solutions, and long-term customer relationships. They aim to be a 'competent partner'.
• •Expertise & Experience: Highlighting 'specialists with many years of experience' and '20+ years of market experience'.
• •Problem Solving/Solutions: 'Our experts support you directly on site, quickly solve any problem and work out individual solutions for your requirements'.
• •Simplicity & Efficiency: 'Because marking can be simple and straightforward.' Aiming to help customers work more efficiently.
• •Flexibility & Customization: Offering 'individual marking solutions' and custom products.

Best Practices

• •Prioritize Clarity and Precision: Use clear, unambiguous language. Focus on factual information about product capabilities and benefits (e.g., durability, compliance, efficiency).
• •Emphasize Reliability and Durability: Consistently highlight the long-lasting nature of the products and their ability to perform in harsh industrial environments.
• •Adopt an Expert, Solution-Oriented Stance: Position Texit as a knowledgeable partner who understands customer challenges and provides effective, often customized, solutions.
• •Be Professional and Direct: Avoid overly casual language, slang, or humor. Maintain a respectful and business-like tone suitable for a B2B audience.
• •Showcase Benefits, Not Just Features: While detailing technical specifications is important, always link these features back to tangible benefits for the customer, such as improved efficiency, safety, compliance, or cost savings.

Social Perception

A Specialized Authority: Deeply knowledgeable in the niche of industrial marking. Trustworthy & Dependable: A reliable supplier of high-quality, durable marking solutions and systems. Professional & Service-Oriented: Offering strong customer support and tailored solutions. Innovative (within its field): Developing its own software (Texit Designer) and offering modern printing systems.

Copy Examples

• •Headline: Enduring Clarity in Demanding Environments. Body: Texit’s industrial marking solutions deliver precision and durability where it matters most. Trust our expertise for labels and markers that withstand the test of time and elements. Your reliable partner for uncompromising quality.
• •Headline: Tailored Marking Systems. Optimized Workflows. Body: Don't let labeling slow you down. Texit provides bespoke industrial marking systems, from advanced printers to specialized software, designed to integrate seamlessly and boost your operational efficiency.
• •Headline: Expert Solutions for Every Industry Challenge. Body: With over 20 years of experience, Texit understands the unique marking requirements of your sector. From railway to renewable energy, our specialists deliver compliant, robust, and precise identification solutions.
• •Headline: Beyond the Product: A Partnership for Lasting Identification. Body: At Texit, we offer more than just high-quality marking products; we provide dedicated support and expert advice to ensure your long-term success. Experience the Texit commitment to service and reliability.
• •Headline: Simplify Your Compliance. Amplify Your Safety. Body: Ensure your operations meet industry standards with Texit's clear and durable marking systems. Our solutions enhance safety and traceability, making complex identification straightforward and reliable.