Brand Tone

Romantic & Elegant, Personal & Passionate, Helpful & Approachable, Modern with a Vintage Twist

Brand Values

• •Handmade Craftsmanship & Quality
• •Individuality & Personal Expression
• •Customer Focus & Exceptional Experience
• •Passion & Dedication
• •Adaptability & Responsiveness
• •Sustainability

Best Practices

• •Embrace Romantic Language: Use evocative and descriptive words that appeal to emotion, focusing on terms like "love," "dream," "special," "beautiful," "timeless," and "elegance."
• •Highlight the "Handmade" Aspect: Consistently emphasize the craftsmanship, attention to detail, and the "made with love" or "handcrafted in the USA" elements to reinforce quality and uniqueness.
• •Maintain a Personal and Approachable Voice: Even in more formal communications, infuse warmth and helpfulness. Address brides directly and personally when appropriate. Respond to inquiries and comments with genuine care.
• •Tell Stories: Share the inspiration behind designs, feature real brides (with permission), and narrate the journey of a piece being created. This connects with the brand's origin and passion.
• •Ensure Visual and Textual Harmony: The elegant, romantic, and high-quality feel of the products should be mirrored in the copywriting. The language should complement the visual aesthetic of the website and social media feeds.

Social Perception

Positive & Trusted, High-Quality & Unique, Excellent Customer Service, Special & Emotive

Copy Examples

• •Instagram Post Caption (Showcasing a new veil): "Whispers of silk tulle and delicate dew drops, designed to catch the light and your heart. Each veil is a love story, handcrafted just for you. ✨ What does your dream veil look like? #TessaKimBridal #HandmadeVeil #ModernRomance #BridalAccessories #HeirloomQuality"
• •Facebook Ad Copy: "More than just an accessory, it's a feeling. Discover Tessa Kim's collection of handcrafted bridal veils and headpieces, designed to make you feel uniquely beautiful on your most special day. Made with love in the USA. Shop now and find the piece that speaks to your heart. [Link] #BridalStyle #HandmadeWedding #TessaKim #UniqueBride"
• •Website Banner Text: "Timeless Elegance, Modern Love. Explore Our Handcrafted Bridal Accessories."
• •Email to a Bride Post-Purchase: "Dearest [Bride's Name], Your beautiful Tessa Kim [Product Name] is now being lovingly handcrafted just for you! We're so honored to be a small part of your big day. We imagine you'll look absolutely radiant. If you have any questions as you await its arrival, please don't hesitate to reach out. With love, The Tessa Kim Team"
• •TikTok Video Concept (Text Overlay/Voiceover): "POV: You just found *the* veil that makes your heart skip a beat. ✨ Delicate details, handmade with passion. That's the Tessa Kim promise. #BridalVeil #WeddingInspo #HandmadeBridal #BrideToBe #TessaKim"