Brand Tone

Enthusiast-driven, Quality-focused, Customer-centric, Innovative, Sleek, Informative and Reassuring

Brand Values

• •Quality
• •Sustainability
• •Customer Satisfaction
• •Innovation
• •Genuine Fit and Functionality
• •Australian-centric (with global reach)
• •Accessibility

Best Practices

• •Speak as an Enthusiast to Enthusiasts: Use language that resonates with the passion and knowledge of Tesla owners. Share the excitement for the vehicles and the enhancements accessories can bring.
• •Prioritize "Premium" and "Quality" in Your Vocabulary: Consistently use words that convey high standards, durability, and a superior experience (e.g., "meticulously crafted," "exceptional calibre," "precision engineered").
• •Highlight Seamless Integration and Design Harmony: Emphasize how the accessories complement Tesla's unique aesthetic and technological sophistication. Use phrases like "genuine fit," "sleek design," "perfectly complements."
• •Focus on the "Why" – The Enhanced Experience: Don't just list features; explain the benefits in terms of an improved driving experience, greater functionality, enhanced style, or increased protection. Connect with the owner's desire to personalize and optimize their vehicle.
• •Maintain a Helpful and Reassuring Voice: Acknowledge the owner's investment and provide clear, supportive information. Position the brand as a trusted partner in their Tesla journey, offering solutions and expert curation.

Social Perception

Positive for Product Quality and Value, Trusted Source for Tesla Accessories, Responsive Customer Service (implied), Appreciation for Curated Selection, Some Minor Product Issues

Copy Examples

• •Headline: Elevate Your Drive. Discover Premium Accessories Crafted for Your Tesla. Body: As Tesla enthusiasts, we know every detail matters. That's why we meticulously source and design high-quality accessories that seamlessly integrate with your Model Y's innovation and style. Experience the Tes Accessories difference.
• •Headline: Unleash Your Tesla’s Potential. Body: Your Tesla is more than just a car; it’s a statement. Our curated collection of premium accessories is designed to enhance its functionality, protect its beauty, and reflect your passion. Drive smarter, drive stylishly.
• •Headline: The Perfect Fit, Every Time. Body: Tired of generic accessories that don't quite match your Tesla's pristine design? At Tes Accessories, we ensure a genuine fit and exceptional quality, so every addition feels like it was meant to be. Explore accessories built by enthusiasts, for enthusiasts.
• •Headline: Style Meets Sustainability. Accessories Your Tesla Deserves. Body: Enhance your Tesla with accessories that are as forward-thinking as your vehicle. We're committed to quality and sustainable solutions that complement the sleek design and advanced technology of your Tesla.
• •Headline: Beyond the Standard. Your Journey, Elevated. Body: Join a community of Tesla aficionados who demand more. Our premium accessories are stringently tested and selected to offer unmatched quality and a perfect blend of style and function. Because your Tesla deserves nothing less.