Brand Tone

Warm and Friendly, Sentimental and Heartfelt, Celebratory, Helpful and Customer-Oriented, Playful (at times)

Brand Values

• •Personalization and Uniqueness
• •Emotional Connection
• •Quality
• •Customer Satisfaction
• •Joy of Giving

Best Practices

• •Prioritize Emotional Language: Use words that evoke feelings of warmth, love, joy, nostalgia, and connection. Focus on the "why" behind the gift – the sentiment it conveys.
• •Speak Directly to the Audience (and their relationships): Use "you" and "your," and refer to the gift recipients (e.g., "your mom," "your best friend," "your furry companion"). This makes the copy feel more personal.
• •Highlight the "Personalized" Aspect Clearly and Creatively: Don't just say "personalized"; explain what can be customized (names, dates, photos, messages) and the impact that has (making it unique, special, thoughtful).
• •Incorporate User-Generated Content (UGC) and Testimonials (ethically): Sharing real customer photos and positive feedback reinforces the brand's values and social perception, and the language used by happy customers can inspire your own copy.
• •Maintain a Consistent Voice Across All Channels: Whether it's a website product description, a social media post, or an email newsletter, the warm, friendly, and sentimental tone should be recognizable as Tervunia's. Create a simple style guide if needed.

Social Perception

Positive Associations with Gift-Giving, Appreciation for Customization, Focus on Emotional Impact, Community Around Shared Experiences, Expectation of Service

Copy Examples

• •🐾 Your furry friend isn't just a pet, they're family! ❤️ Capture their adorable face (and quirky personality!) on a custom mug or canvas. The perfect way to keep them close, even when you're sipping your morning coffee. Design yours today and let the 'awws' begin! #Tervunia #PersonalizedPetLove #DogMom #CatDad
• •Home is where your story begins... and your doormat makes the first impression! ✨ Welcome guests with a touch of personalized charm that celebrates your unique family. What message would your family's doormat share? Let us help you create it! #TervuniaGifts #FamilyLove #PersonalizedHome #MakingMemories
• •Gifts from the Heart, Made Just for Them. 🥰 From birthdays to 'just because' moments, find a unique, personalized treasure at Tervunia that speaks volumes. Unwrap a smile today! Shop now.
• •Two names, one beautiful story. 👩‍❤️‍👨 Our personalized canvases are a timeless way to celebrate your journey together. Perfect for anniversaries, weddings, or simply saying 'I love you.' Pin this for your next special occasion! #Tervunia #CouplesGifts #PersonalizedRomance #GiftIdeas #LoveStory
• •🌸 Make Mom's Day Unforgettable with a Gift as Unique as She Is! She’s one of a kind, and her gift should be too! Explore our heartfelt collection of personalized treasures at Tervunia, crafted to bring a tear to her eye (the happy kind!). From custom photo albums to engraved jewelry, show her how much she means to you.