Brand Tone

Creative, Friendly, Passionate, Authentic, Modern

Brand Values

• •Handcrafted Quality
• •Local (New Zealand Made)
• •Creativity & Uniqueness
• •Eco-Consciousness (implied)
• •Functionality & Charm

Best Practices

• •Maintain a friendly and approachable tone by using welcoming language and engaging questions.
• •Emphasize the handcrafted quality and uniqueness of each item.
• •Highlight the brand's connection to New Zealand (Aotearoa) and local sourcing.
• •Showcase the creative and artistic design process through visuals and behind-the-scenes content.
• •Subtly hint at eco-consciousness by mentioning the use of Jesmonite and its sustainable properties.

Social Perception

Customers perceive Terrazzo Trinkets as a brand offering unique, handmade items with a personal touch, supporting local artisans, and providing creative DIY experiences.

Copy Examples

• •Welcome to Terrazzo Trinkets! Add a splash of color and personality to your home with our handcrafted homewares.
• •Handmade in Aotearoa with love. Each piece is a mini masterpiece, designed to bring a little sunshine into your space.
• •Stay tuned for our return! We're moving, but we'll be back soon with more unique terrazzo creations.
• •✨ Our DIY terrazzo trinket tray kits are perfect for unleashing your creativity. Get ready to pour and create!
• •Discover our 'Sand & Shells' collection, made with locally sourced sand and shells from beautiful New Zealand beaches.